Bibliographic citations
Alegre, J., Castillo, B. (2022). Innovación personal, utilidad percibida, facilidad de uso percibido con relación a la intención de compra en línea en marketplace [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667274
Alegre, J., Castillo, B. Innovación personal, utilidad percibida, facilidad de uso percibido con relación a la intención de compra en línea en marketplace [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667274
@misc{renati/403905,
title = "Innovación personal, utilidad percibida, facilidad de uso percibido con relación a la intención de compra en línea en marketplace",
author = "Castillo Risco, Brenda Edith",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The digital age allows anyone to find information, compare products and even determine the purchase of it. In this sense, the present research work seeks to find the relationships of variables that end in a direct or indirect way to the intention of buying online. Therefore, various authors who explain these relationships or even make inferences through quantitative research will be taken into account. On the other hand, hypotheses are raised around the relationships of variables found, in which it will be verified if the objectives set as the relationships of variables will be successfully met. That is why, for our research, a questionnaire was used for men and women who have bought in the last 6 months in a Marketplace. Likewise, the data will be analyzed by structural structures through PLS. Finally, the Marketplace sector in Peru will be addressed in order to identify relevant results for the country.
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