Bibliographic citations
Guzman, A., (2022). Impacto de la red social Tik Tok como una estrategia de marketing digital en la época de pandemia. Caso: María Pía Copello [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/29778
Guzman, A., Impacto de la red social Tik Tok como una estrategia de marketing digital en la época de pandemia. Caso: María Pía Copello [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/29778
@misc{renati/402941,
title = "Impacto de la red social Tik Tok como una estrategia de marketing digital en la época de pandemia. Caso: María Pía Copello",
author = "Guzman Merino, Abraham Daniel",
publisher = "Universidad Privada del Norte",
year = "2022"
}
Digital marketing strategies adopted new peculiarities since 2020, after the start of the pandemic. With the help of ‘Product Placement’ or ‘Affiliate Marketing’, these strategies deployed all their development on the platforms of some social networks such as Tik Tok, this being one of the most benefited, since its number of users increased notably. In this study, we analyze how advertising accentuates its distance from conventionality and opts for an alternative path: the social network Tik Tok. In this sense, the study reveals details of how it develops and the impact it receives on its target audience. For this purpose, the research focuses on the case of María Pía Copello, an artist who promotes different business brands through her personal Tik Tok account, building a whole digital marketing strategy behind the scenes.
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