Bibliographic citations
Lopez, J., (2021). Oportunidades de negocio en el mercado Alemán para incrementar las exportaciones de quinua orgánica, desde el departamento de La Libertad, Trujillo 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/27161
Lopez, J., Oportunidades de negocio en el mercado Alemán para incrementar las exportaciones de quinua orgánica, desde el departamento de La Libertad, Trujillo 2020 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/27161
@misc{renati/402589,
title = "Oportunidades de negocio en el mercado Alemán para incrementar las exportaciones de quinua orgánica, desde el departamento de La Libertad, Trujillo 2020",
author = "Lopez Fernandez, Jackell Jeermeth",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The main objective of this thesis is to identify what are the business opportunities in the German market to increase Peruvian exports of organic quinoa, mainly from the department of La Libertad, in this way a study was made to the different variables. Quinoa is considered an Andean grain with great nutritional value and properties that both people in the national and foreign market seek to have in their homes. The demand for quinoa in the German market was analyzed through the study of the economy of the German market, imports and the commercial environment. The different consumption trends in the German Market were investigated taking into account per capita consumption, consumer profile, consumption habits, purchasing reasons, consumption occasions, consumer spending, consumer trends, product characteristics, product presentation, marketing strategies, and perception of the Peruvian product in Europe. On the other hand, the tariff barriers and restrictions to enter the German market, the exportable supply of Peru and the description of the logistic processes to reach the market in question were analyzed. For this thesis, information was gathered from the different sources of online and bibliographical consultation, as well as the interviews made to the experts in the subject in order to obtain reliable information. Finally, it is important to point out that in this investigation the descriptive method was used.
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