Bibliographic citations
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Ortega, G., Peña, S. (2010). Estudio de pre-factibilidad para la implementación de una spa para canes en la ciudad de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/68
Ortega, G., Peña, S. Estudio de pre-factibilidad para la implementación de una spa para canes en la ciudad de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2010. https://hdl.handle.net/11537/68
@misc{renati/402097,
title = "Estudio de pre-factibilidad para la implementación de una spa para canes en la ciudad de Trujillo",
author = "Peña Vela, Samantha",
publisher = "Universidad Privada del Norte",
year = "2010"
}
Title: Estudio de pre-factibilidad para la implementación de una spa para canes en la ciudad de Trujillo
Authors(s): Ortega Orbegoso, Gilberth Enrique; Peña Vela, Samantha
Advisor(s): Esquivel Quiñe, Aldo
Keywords: Administración; Perros; Negocios; Empresas; Estudio de prefactibilidad
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 1-Jun-2010
Institution: Universidad Privada del Norte
Abstract: El presente plan de negocios, titulado “ESTUDIO DE PRE-FACTIBILIDAD PARA LA IMPLEMENTACIÓN DE UN SPA PARA CANES EN LA CIUDAD DE TRUJILLO”. El departamento de La Libertad ha experimentado un desarrollo económico, demográfico reflejando como consecuencia mejores niveles de vida y un alto nivel de exigencia en la calidad de los productos y servicios que ellos demandan.
El mercado objetivo del negocio está conformado por el 95 % de la población de Víctor Larco y Trujillo que cuenten con un can, siendo en el primer periodo 3453 servicios comenzando con una participación del 85% del mercado objetivo con un crecimiento estimado del 3.7% anual durante los cinco primero años de vida del proyecto. La capacidad máxima de Pet Spa es de 4896 servicios al año. La oferta proyectada está basada en una tasa de crecimiento promedio anual del 1.4%, de acuerdo al sector comercio. El proyecto muestra un VAN (E) de S/. 24,304.36 Nuevos Soles y una TIR(E) de 30.65%. El capital se recupera en 4 años y 1 mes de realizar operaciones. Pet’Spa promocionará sus servicios a través de redes sociales y publicidad en revistas. Contará con personal calificado en estética canina, personal que ganará un sueldo promedio del mercado y estará en planilla. Se brindará los servicios en ambientes especiales para su realización, esto hace la diferenciación frente a la competencia. En conclusión, Pet’Spa no sólo demuestra ser un empresa lucrativa a través de este plan de negocio con oportunidades de mercado bien definidas, sobretodo demuestra su impacto y contribución a la población local; a través de puestos de trabajo directos e indirectos, lo que mejorará la calidad de vida de la sociedad y también motivará un trabajo conjunto en una actividad sostenible en el tiempo.
This business plan, entitled "BUSINESS PLAN FOR THE IMPLEMENTATION OF A DOG SPA IN TRUJILLO CITY. The department of La Libertad has experienced economic development, reflecting significant population because higher living standards and high standards in product quality and service they demand. The business target market consists of 95% of the population and Victor Larco Trujillo who have a dog, being in the first quarter 3453 services beginning with a share of 85% of the target market with an stimated growth of 3.7% per year during the first five years of the project. The maximum capacity is 4896 Pet Spa services a year. The offer is based on a projected average annual growth rate of 1.4%, according to the trade sector. Project shows an NPV (E) of S/. 24,304.36 Nuevos Soles and an IRR(E) 30.65%%. The capital is recovered in 4 years and 1 month of operations. Pet'Spa promote their services through social networking and advertising in magazines. We have qualified personnel in aesthetics canine staff earn an average salary of the market and will be on the payroll. Services will be provided in special environments for its realization, this makes the differentiation from competition. In conclusion, Pet'Spa not only proves to be a lucrative venture through this business plan with clearly defined market opportunities, especially shows its impact and contribution to the local population through direct jobs and indirect, which improve the quality of life of society and motivate a joint work in a sustainable activity over time.
This business plan, entitled "BUSINESS PLAN FOR THE IMPLEMENTATION OF A DOG SPA IN TRUJILLO CITY. The department of La Libertad has experienced economic development, reflecting significant population because higher living standards and high standards in product quality and service they demand. The business target market consists of 95% of the population and Victor Larco Trujillo who have a dog, being in the first quarter 3453 services beginning with a share of 85% of the target market with an stimated growth of 3.7% per year during the first five years of the project. The maximum capacity is 4896 Pet Spa services a year. The offer is based on a projected average annual growth rate of 1.4%, according to the trade sector. Project shows an NPV (E) of S/. 24,304.36 Nuevos Soles and an IRR(E) 30.65%%. The capital is recovered in 4 years and 1 month of operations. Pet'Spa promote their services through social networking and advertising in magazines. We have qualified personnel in aesthetics canine staff earn an average salary of the market and will be on the payroll. Services will be provided in special environments for its realization, this makes the differentiation from competition. In conclusion, Pet'Spa not only proves to be a lucrative venture through this business plan with clearly defined market opportunities, especially shows its impact and contribution to the local population through direct jobs and indirect, which improve the quality of life of society and motivate a joint work in a sustainable activity over time.
Link to repository: https://hdl.handle.net/11537/68
Discipline: Administración
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración
Register date: 26-Aug-2013
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