Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Veramendi, R., (2023). Plan de marketing para una institución de educación superior en el distrito de San Miguel en el año 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/35314
Veramendi, R., Plan de marketing para una institución de educación superior en el distrito de San Miguel en el año 2020 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/35314
@misc{renati/401911,
title = "Plan de marketing para una institución de educación superior en el distrito de San Miguel en el año 2020",
author = "Veramendi Tirado, Rocio del Rosario",
publisher = "Universidad Privada del Norte",
year = "2023"
}
Title: Plan de marketing para una institución de educación superior en el distrito de San Miguel en el año 2020
Authors(s): Veramendi Tirado, Rocio del Rosario
Advisor(s): Medina Gamero, Aldo Rafael
Keywords: Estrategias de marketing; Control de gestión; Control de procesos; Plan de marketing; Educación superior privada; Marketing mix; Marketing relacional; Marketing educativo; Private Higher Education; Relationship Marketing; Educational Marketing
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 15-Jun-2023
Institution: Universidad Privada del Norte
Abstract: La presente investigación tuvo como finalidad, conocer la conexión entre una Institución de Educación Superior y un Plan de Marketing. Esta investigación de tipo descriptiva, diseño fenomenológico, en base a los teóricos de; Juan Carlos Alcaide Casado; Fernando D´Alessio Ipinza; Jaime García Crespo; Philip Kotler & Gary Armstrong; Philip Kotler & Kevin Lane Keller; Philip Kotler, Hermawan Kartajaya & Iwan Setiawan; Juan Manuel Manes; y Pedro J. Reinares Lara & J. Manuel Ponzoa Casado. El enfoque del estudio fue cualitativo, el instrumento de recolección de datos, fueron entrevistas de 16 preguntas, validada mediante Juicio de Expertos. Los resultados de esta investigación se analizaron gracias a la recolección de datos de la muestra tomada y que dieron como resultado la afirmación de la relación entre la hipótesis y los objetivos; general y específicos, siendo contrastadas con los trabajos de investigación presentados como antecedentes, por lo antes mencionado se pudo concluir que un Plan de Marketing se relaciona con una Institución de Educación Superior, esta es necesaria para optimizar el logro de los objetivos institucionales, optimización de manejo de recursos, generar ingresos y preservar la institución en el tiempo.
The purpose of this research was to know the connection between a Higher Education Institution and a Marketing Plan. This descriptive research, phenomenological design, based on the theorists of; Juan Carlos Alcaide Casado; Fernando D'Alessio Ipinza; Jaime García Crespo; Philip Kotler & Gary Armstrong; Philip Kotler & Kevin Lane Keller; Philip Kotler, Hermawan Kartajaya & Iwan Setiawan; Juan Manuel Manes; and Pedro J. Reinares Lara & J. Manuel Ponzoa Casado. The approach of the study was qualitative, the data collection instrument was interviews with 16 questions, validated through Expert Judgment. The results of this research were analyzed thanks to the collection of data from the sample taken and which resulted in the affirmation of the relationship between the hypothesis and the objectives; general and specific, being contrasted with the research works presented as background, from the aforementioned it was possible to conclude that a Marketing Plan is related to a Higher Education Institution, this is necessary to optimize the achievement of institutional objectives, optimization of resource management, generate income and preserve the institution over time.
The purpose of this research was to know the connection between a Higher Education Institution and a Marketing Plan. This descriptive research, phenomenological design, based on the theorists of; Juan Carlos Alcaide Casado; Fernando D'Alessio Ipinza; Jaime García Crespo; Philip Kotler & Gary Armstrong; Philip Kotler & Kevin Lane Keller; Philip Kotler, Hermawan Kartajaya & Iwan Setiawan; Juan Manuel Manes; and Pedro J. Reinares Lara & J. Manuel Ponzoa Casado. The approach of the study was qualitative, the data collection instrument was interviews with 16 questions, validated through Expert Judgment. The results of this research were analyzed thanks to the collection of data from the sample taken and which resulted in the affirmation of the relationship between the hypothesis and the objectives; general and specific, being contrasted with the research works presented as background, from the aforementioned it was possible to conclude that a Marketing Plan is related to a Higher Education Institution, this is necessary to optimize the achievement of institutional objectives, optimization of resource management, generate income and preserve the institution over time.
Link to repository: https://hdl.handle.net/11537/35314
Discipline: Administración
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración
Juror: Dusek Paz, Magnolia; Albarran Taype, Rossmery; Flores Bazán, Maria Isabel
Register date: 6-Dec-2023
This item is licensed under a Creative Commons License