Bibliographic citations
Valencia, K., Vásquez, M. (2015). Análisis de las características de la cadena productiva de la quinua en el distrito de la encañada para desarrollar la leche de quinua y comercializarla en el mercado de Washington en el año 2015 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/6512
Valencia, K., Vásquez, M. Análisis de las características de la cadena productiva de la quinua en el distrito de la encañada para desarrollar la leche de quinua y comercializarla en el mercado de Washington en el año 2015 [Tesis]. PE: Universidad Privada del Norte; 2015. https://hdl.handle.net/11537/6512
@misc{renati/401724,
title = "Análisis de las características de la cadena productiva de la quinua en el distrito de la encañada para desarrollar la leche de quinua y comercializarla en el mercado de Washington en el año 2015",
author = "Vásquez Sánchez, Majai",
publisher = "Universidad Privada del Norte",
year = "2015"
}
ABSTRACT In this thesis the situation of the productive chain of quinoa in Cajamarca, in order to determine which are necessary for the manufacture of milk marketing quinoa and Washington market in 2015 is analyzed characteristics. An analysis of the international, national and local framework of quinoa was performed, showing statistics on exports, imports and production primarily. Productive and good agricultural practices to make them as an opportunity for improvement and to generate competitive advantage is analyzed chains. Also referred to the problem of lactose intolerance, actually promoted the idea of developing the new product: "Milk Quinua". As a hypothesis it was determined that with the proper handling of the characteristics of quinoa production chain (production, storage, processing) will be achieved boost milk marketing quinoa Washington market. Data collection instruments were applied based on the study variables, so the hypothesis was validated. Identifying it; deficiencies that affect the chain starting with the production. A business plan for the "Milk quinoa" where entry strategies and product positioning are described developed. A plan of operations and production, followed by a plan of organization and human resources are also developed; which in turn contains the CSR plan under which the company will develop its activities. The thesis concludes with the economic and financial evaluation, which presents projections of income, expenses, and cash flows of the company, demonstrating that the project is attractive and financially viable
This item is licensed under a Creative Commons License