Bibliographic citations
Bernales, J., Rivera, M. (2021). El ambiente de la tienda, valor de compra hedónico en relación a la emoción de compra y compra impulsiva en las tiendas por departamento [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661436
Bernales, J., Rivera, M. El ambiente de la tienda, valor de compra hedónico en relación a la emoción de compra y compra impulsiva en las tiendas por departamento [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/661436
@misc{renati/400746,
title = "El ambiente de la tienda, valor de compra hedónico en relación a la emoción de compra y compra impulsiva en las tiendas por departamento",
author = "Rivera Gayoso, Martha Sofía",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Currently, in Peru, there have been changes in the consumer due to COVID-19, thus generating fewer visits to shopping centers, which would be affecting department stores. However, sales are expected to increase at these establishments in the following years. It is essential to mention that within consumer behavior we find impulsive buying, which varies by factors such as store environment and hedonic shopping value through shopping emotion. So, in the current context, it is expected to determine the behavior of those variables since a trend is seen in which 68% of impulse purchases occur in department stores in other countries. On the other hand, for the present study, surveys will be carried out with a sample of 400 people and it will be analyzed through the SPSS and PLS software.
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