Bibliographic citations
Coloma, A., (2022). La teoría de la comparación social, el body positive y su efecto en las mujeres consumidoras de ropa interior Sicurezza en instagram [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661180
Coloma, A., La teoría de la comparación social, el body positive y su efecto en las mujeres consumidoras de ropa interior Sicurezza en instagram [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661180
@misc{renati/400527,
title = "La teoría de la comparación social, el body positive y su efecto en las mujeres consumidoras de ropa interior Sicurezza en instagram",
author = "Coloma Escobedo, Adriana María",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This study analyzes the body positive, a movement that aims to challenge the standards of feminine beauty and seeks to promote the acceptance of the body in its entirety, and its relationship with the theory of social comparison, which indicates that people, continuously, tend to compare themselves with similar, superior (ascending) or inferior (descending) others. A qualitative methodology based on semi-structured interviews with 20 female university students between 18 and 24 years old was adopted to analyze different Instagram posts of the underwear brand Sicurezza. It is concluded that there is a predominant type of upward social comparison, both positive and negative depending on the type of images to which they are exposed. Likewise, there is a good acceptance of body positive, since they feel more identified with the more diverse body types that Sicurezza shows in its communication and increases their body satisfaction and self-acceptance.
This item is licensed under a Creative Commons License