Bibliographic citations
Lariena, E., (2022). Factores que intervienen en la influencia de las comunidades digitales sobre la intención de compra en la categoría celulares inteligentes [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661113
Lariena, E., Factores que intervienen en la influencia de las comunidades digitales sobre la intención de compra en la categoría celulares inteligentes [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661113
@misc{renati/400502,
title = "Factores que intervienen en la influencia de las comunidades digitales sobre la intención de compra en la categoría celulares inteligentes",
author = "Lariena Vasquez, Enzo Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
In this work, the factors that intervene in the digital communities of Facebook on the purchase intention of users in the category of smart phones will be analyzed. The importance of the research for academic purposes will be identified and it will be determined if there is a relationship and influence between the variables under investigation. The focus of this research is the purchase intention. A linear equation analysis model will be used. Likewise, 250 participants will be surveyed virtually with the profile: "Men and women who are in an age range of 18 to 32 years, who reside in Metropolitan Lima, who have accounts on the social network Facebook and are immersed in digital communities on smart phones. “This in order to corroborate if the factors/variables worked at the beginning of the work have an influence on the public.
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