Bibliographic citations
Pinto, A., Rengifo, J. (2022). Plan de negocios para la implementación del servicio de producción musical especializado en el rubro de la industria artística cristiana evangélica contemporánea de adoración (worship) para la empresa La Vid Music en Lima-Perú [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661140
Pinto, A., Rengifo, J. Plan de negocios para la implementación del servicio de producción musical especializado en el rubro de la industria artística cristiana evangélica contemporánea de adoración (worship) para la empresa La Vid Music en Lima-Perú [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661140
@misc{renati/400501,
title = "Plan de negocios para la implementación del servicio de producción musical especializado en el rubro de la industria artística cristiana evangélica contemporánea de adoración (worship) para la empresa La Vid Music en Lima-Perú",
author = "Rengifo Chujutalli, Jaime Pablo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
In this business project an intervention proposal for La Vid Music is presented. This is an entrepreneurship where a new business line, related to the production of contemporary evangelic adoration music will be launched. Several projects of evangelic music productions have been analyzed, in which is highlighted the important role of music for spiritual communion with God. Through music the message of christian doctrine can reach all over the world. In the same way, analyzing Lima Metropolitan market, it was identified that the sector of the christian evangelical music industry is disregarded or without disposition of musical production services that accomplish the requirements of formality and quality that is needed. This is why La Vid Music enterprise has taken the initiative to become the first formal production Enterprise of contemporary evangelic adoration music, that aims to take to the peruvian market a sound named ¨worship¨ an style of adoration music, well known in the Christian environment in North and Central America. Positioning of the trade mark will be achieved by establishing strategic alliances such as christian evangelical community and cultural industries agents in no more than 4 years time. During this period of time, production musical knowledge will be put upon God's service. Besides, artistic development and growth of several professional and amateur musicians will be held. It is also planned to work with churches that wish to renew their musical repertory to spread the creator's message.
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