Bibliographic citations
Grajeda, G., Huerta, A. (2022). Experiencia de marca, confianza de marca y calidad percibida con relación a la lealtad de marca en cursos de plataformas de aprendizaje de educación superior [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661110
Grajeda, G., Huerta, A. Experiencia de marca, confianza de marca y calidad percibida con relación a la lealtad de marca en cursos de plataformas de aprendizaje de educación superior [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661110
@misc{renati/400490,
title = "Experiencia de marca, confianza de marca y calidad percibida con relación a la lealtad de marca en cursos de plataformas de aprendizaje de educación superior",
author = "Huerta Reynoso, Adriana Lorena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Nowadays, higher education on learning platforms has become more and more relevant and competitive. In this way, students have more options of higher quality in terms of higher education. For this reason, the present research work covers the topic: Brand experience, brand trust and perceived quality in relation to brand loyalty in higher education learning platform courses. For the methodology, it was based on a sample of 400 people who have taken at least one higher education course. Also, for the measurement scale, a Likert scale form from 1 to 7 will be used, where 1 is strongly disagree and 7 is strongly agree. Finally, for the statistical analysis, it will be evaluated by structural equations with the Smart PLS software.
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