Bibliographic citations
Delgado, M., Kuan, W., Mayorga, I., Sánchez, A., Velásquez, A. (2022). Implementación de la app “Caritas” en el mercado [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661017
Delgado, M., Kuan, W., Mayorga, I., Sánchez, A., Velásquez, A. Implementación de la app “Caritas” en el mercado [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661017
@misc{renati/400431,
title = "Implementación de la app “Caritas” en el mercado",
author = "Velásquez Fernández, Andrés Alejandro",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The purpose of this research is to explain in detail the implementation of the application called "Caritas", a children's app that seeks to provide support to parents with the proper development of their youngest children. The target audience that has been considered for the development of this project are parents in Metropolitan Lima, belonging to the NSE A and B that are between 25 to 35 years old and have children between 4 to 8 years old. Caritas was born in pandemic by the COVID-19 to cover the need of the parents of not having the correct knowledge for the development of the minors of the house at hand. It is paramount that parents are informed of the best eating habits for their children to have stable health. Caritas is expected to be user-friendly and dynamic. The structure of Caritas begins with the creation of the prototype that is modified to the point of entering the market being of high fidelity for the end user, this could be achieved with several interviews where we knew more in depth the needs of future customers. Thus, we were able to reach a solid project where a financial analysis was needed to know its viability and how to finance it. Finally, in qualitative and quantitative terms, the project had very good acceptance in social networks due to the actions of the marketing plan. It managed to have an acceptable reach according to the budget, interactions in various publications, a solid database and sales.
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