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Abriojo, O., Arrázola, E., Saavedra, A., Vera, L., Mejía, D. (2022). Proyecto Plan A [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660630
Abriojo, O., Arrázola, E., Saavedra, A., Vera, L., Mejía, D. Proyecto Plan A [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/660630
@misc{renati/400083,
title = "Proyecto Plan A",
author = "Mejía Tapia, Dánicka Karina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Title: Proyecto Plan A
Other Titles: Project Plan A
Authors(s): Abriojo Huaringa, Oscar Enrique; Arrázola Quispe, Estefanny Carolina; Saavedra Hermoza, Andrea Belen; Vera Jerí, Lucía Gabriela; Mejía Tapia, Dánicka Karina
Advisor(s): Zavala Lúcar, Christian Enrique
Keywords: Plataforma; Organización; Asesoría; Talleres; Plan A; Universidad; Equilibrio
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 4-Jul-2022
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente trabajo va dirigido a los jóvenes universitarios de Lima Metropolitana, los cuales tienen problemas en su organización personal. Por ello, se creó una página web llamada Plan A con el objetivo de brindarles asesorías personalizadas y talleres a los clientes. Cabe señalar que en los talleres se expondrán diferentes temas que ayuden a mejorar la organización y en el caso de la asesoría será más personalizado, aquí el cliente podrá obtener diferentes consejos y tips relacionado a la organización personal. En ambos casos, se recibirá el apoyo de un experto, ya que se desea brindar información verídica a los clientes. Por otro lado, para validar la página web de Plan A fue necesario realizar entrevistas, experimentos e investigaciones a los potenciales usuarios y expertos, ya que es importante las opiniones que tienen los clientes hacia la marca. Asimismo, esta recopilación de datos nos ayuda a conocer si el proyecto será viable y tendrá aceptación en el mercado limeño.
This work is aimed at young university students in Metropolitan Lima, who have problems in their personal organization. For this reason, a web page called Plan A was created with the objective of providing personalized advice and workshops to the clients. It should be noted that in the workshops different topics will be presented to help improve the organization and in the case of counseling will be more personalized, here the customer can get different tips and advice related to personal organization. In both cases, the support of an expert will be provided, since the aim is to provide accurate information to customers. On the other hand, to validate Plan A's website it was necessary to conduct interviews, experiments and research with potential users and experts, since it is important the opinions that customers have towards the brand. Likewise, this data collection helps us to know if the project will be viable and will be accepted in the Lima market.
This work is aimed at young university students in Metropolitan Lima, who have problems in their personal organization. For this reason, a web page called Plan A was created with the objective of providing personalized advice and workshops to the clients. It should be noted that in the workshops different topics will be presented to help improve the organization and in the case of counseling will be more personalized, here the customer can get different tips and advice related to personal organization. In both cases, the support of an expert will be provided, since the aim is to provide accurate information to customers. On the other hand, to validate Plan A's website it was necessary to conduct interviews, experiments and research with potential users and experts, since it is important the opinions that customers have towards the brand. Likewise, this data collection helps us to know if the project will be viable and will be accepted in the Lima market.
Link to repository: http://hdl.handle.net/10757/660630
Discipline: Administración y Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing
Register date: 12-Aug-2022
This item is licensed under a Creative Commons License