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Quispe, S., Rojas, M., Senisse, J., Tafur, M., Zegarra, J. (2021). MASTER PIECE Venta de repuestos de autos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660182
Quispe, S., Rojas, M., Senisse, J., Tafur, M., Zegarra, J. MASTER PIECE Venta de repuestos de autos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/660182
@misc{renati/399658,
title = "MASTER PIECE Venta de repuestos de autos",
author = "Zegarra Ramos, Julio Alfonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: MASTER PIECE Venta de repuestos de autos
Authors(s): Quispe Sicha, Sandy Russ; Rojas Flores, Mike Orlando; Senisse Vargas, Juan Carlos; Tafur Herrera, Miriam; Zegarra Ramos, Julio Alfonso
Advisor(s): Ramirez Bohada, Juan Carlos
Keywords: Idea de negocio; Estructura organizacional; Recursos humanos; Business idea; Organizational structure; Human resources
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 13-Dec-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El objetivo del presente trabajo de investigación es desarrollar una idea de negocio; aplicando para su desarrollo, la metodología cualitativa y cuantitativa; trabajaremos para ello aspectos generales del negocio como son: la idea clara del negocio a implementar, la descripción del producto o servicio a ofrecer y el equipo de trabajo que se encargara de la investigación.
Luego se profundizará la investigación; trabajando el planeamiento estratégico, dando énfasis al análisis externo y su implicancia en la empresa, el FODA, la visión y misión de la empresa, las estrategias genéricas y los objetivos estratégicos a implementar.
Una parte fundamental del presente trabajo de investigación será buscar información relevante del mercado; que permitirá validar la metodología a utilizar y la validación del mismo. Desarrollando luego a profundidad el plan de marketing; con la finalidad de mostrar a que publico objetivo estará orientado la idea de negocio.
Finalmente, en el plan de operaciones; que permitirá centraremos en las políticas operacionales a trabajar, el diseño de las instalaciones y todo lo que englobe la parte operativa de organización. Una parte importante del desarrollo del trabajo de investigación sera la realización de la estructura organizacional y los recursos humanos que componen la organización. Asimismo se considera una parte vital del desarrollo de la idea de negocio el plan economico financiero y el financiamiento del mismo; finalmente plantearemos las principales conclusiones del trabajo de investigación de la idea de negocio.
The objective of this research work is to develop a business idea; applying for its development, the qualitative and quantitative methodology; We will work for this on general aspects of the business such as: the clear idea of the business to be implemented, the description of the product or service to be offered and the work team that will be in charge of the investigation. Then we will deepen the investigation; working on strategic planning, emphasizing external analysis and its implication in the company, the SWOT, the vision and mission of the company, the generic strategies and the strategic objectives to be implemented. A fundamental part of this research work will be to search for relevant market information; that will allow us to validate the methodology to be used and its validation. Then developing the marketing plan in depth; In order to show which target audience our business idea will be oriented. Then in the operations plan; this will allow us to focus on the operational policies to be worked on, the design of the facilities and everything that encompasses the operational part of the organization. An important part of the development of the research work will be the realization of the organizational structure and human resources that make up the organization. Likewise, the financial economic plan and its financing are considered a vital part of the development of the business idea; finally we will raise the main conclusions of the research work of the business idea.
The objective of this research work is to develop a business idea; applying for its development, the qualitative and quantitative methodology; We will work for this on general aspects of the business such as: the clear idea of the business to be implemented, the description of the product or service to be offered and the work team that will be in charge of the investigation. Then we will deepen the investigation; working on strategic planning, emphasizing external analysis and its implication in the company, the SWOT, the vision and mission of the company, the generic strategies and the strategic objectives to be implemented. A fundamental part of this research work will be to search for relevant market information; that will allow us to validate the methodology to be used and its validation. Then developing the marketing plan in depth; In order to show which target audience our business idea will be oriented. Then in the operations plan; this will allow us to focus on the operational policies to be worked on, the design of the facilities and everything that encompasses the operational part of the organization. An important part of the development of the research work will be the realization of the organizational structure and human resources that make up the organization. Likewise, the financial economic plan and its financing are considered a vital part of the development of the business idea; finally we will raise the main conclusions of the research work of the business idea.
Link to repository: http://hdl.handle.net/10757/660182
Discipline: Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas
Register date: 21-Jun-2022
This item is licensed under a Creative Commons License