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Gamboa, J., Llazaca, L., Orihuela, L., Melgar, M. (2021). Empresa acomoda [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660056
Gamboa, J., Llazaca, L., Orihuela, L., Melgar, M. Empresa acomoda [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/660056
@misc{renati/399532,
title = "Empresa acomoda",
author = "Melgar Rivera, Monika Liliana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Empresa acomoda
Authors(s): Gamboa Victorio, Jhan Pool; Llazaca Bernedo, Liborio; Orihuela Yaranga, Lesly Estefany; Melgar Rivera, Monika Liliana
Advisor(s): Ramírez Bohada, Juan Carlos
Keywords: Comercio electrónico; Innovación empresarial; Mueble multifuncional; Electronic commerce; Business Innovation; Multifunctional furniture
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 13-Dec-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Este presente trabajo de investigación se realiza con la finalidad de conocer la importancia de crear una empresa manufacturera dedicada a la creación de muebles multifuncionales en el Perú, teniendo en cuenta que hoy en día muchas familias y personas solteras tienen problemas de espacios, lo cual se debe al encarecimiento del metro cuadrado y volatilidad de la divisa americana. Esto hace que muchas de las familias se vean en la necesidad de optimizar sus espacios, sin perder el estilo e impactar al medio ambiente. El proyecto, en primer lugar, se desarrolla mediante la utilización herramientas de investigación cualitativa y cuantitativa, a fin de validar el problema de investigación, relacionado a la falta de espacios en los hogares y preferencia de compra de muebles multifuncionales “ACOMODA”. Para ello, se desarrolla la búsqueda información de fuentes primarias y secundarias; en cuanto a la primera se realiza de manera exhaustiva y selectiva la información de artículos de investigación, ensayos, etc. Por lo segundo, se realiza la formulación y realización de encuestas de investigación virtual al nivel socioeconómico de ABC entre 25 a 55 años que residan en los interiores del presente país. Dando a conocer que el 90.9% ha usado muebles multifuncionales y el 91% manifiesta que si estarían dispuestos en comprar muebles multifuncionales que cuenten con características y atributos para el hogar como: diseño, funcionalidad, originalidad. Por lo tanto, se puede concluir que, en el mercado limeño, existe una oportunidad latente, relacionado al mayor grado interés de compra de muebles multifuncionales.
This research work is carried out with the purpose of knowing the importance of creating a manufacturing company dedicated to the creation of multifunctional furniture in Peru, taking into account that nowadays many families and single people have space problems, which is due to the increase in the price of the square metre and the volatility of the American currency. This makes it necessary for many families to optimise their spaces, without losing style and without impacting the environment. The project, firstly, is developed through the use of qualitative and quantitative research tools, in order to validate the research problem, related to the lack of space in homes and the preference of purchasing multifunctional furniture "ACOMODA". To this end, the search for information from primary and secondary sources is carried out; with regard to the former, information from research articles, essays, etc. is exhaustively and selectively researched. Secondly, we formulated and carried out virtual research surveys on the socio-economic level of ABCs between 25 and 55 years of age who live in the interior of the country. It was found that 90.9% have used multifunctional furniture and 91% stated that they would be willing to buy multifunctional furniture that has characteristics and attributes for the home such as: design, functionality, originality. Therefore, it can be concluded that, in the Lima market, there is a latent opportunity, related to the greater degree of interest in buying multifunctional furniture.
This research work is carried out with the purpose of knowing the importance of creating a manufacturing company dedicated to the creation of multifunctional furniture in Peru, taking into account that nowadays many families and single people have space problems, which is due to the increase in the price of the square metre and the volatility of the American currency. This makes it necessary for many families to optimise their spaces, without losing style and without impacting the environment. The project, firstly, is developed through the use of qualitative and quantitative research tools, in order to validate the research problem, related to the lack of space in homes and the preference of purchasing multifunctional furniture "ACOMODA". To this end, the search for information from primary and secondary sources is carried out; with regard to the former, information from research articles, essays, etc. is exhaustively and selectively researched. Secondly, we formulated and carried out virtual research surveys on the socio-economic level of ABCs between 25 and 55 years of age who live in the interior of the country. It was found that 90.9% have used multifunctional furniture and 91% stated that they would be willing to buy multifunctional furniture that has characteristics and attributes for the home such as: design, functionality, originality. Therefore, it can be concluded that, in the Lima market, there is a latent opportunity, related to the greater degree of interest in buying multifunctional furniture.
Link to repository: http://hdl.handle.net/10757/660056
Discipline: Administración de Empresas; Marketing; Contabilidad
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Marketing; Bachiller en Contabilidad
Register date: 31-May-2022
This item is licensed under a Creative Commons License