Bibliographic citations
Mendoza, A., Uriol, R. (2021). Brand Experience, Brand Love y Customer Satisfaction, en relación a Brand Loyalty en la categoría de ropa deportiva. [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659873
Mendoza, A., Uriol, R. Brand Experience, Brand Love y Customer Satisfaction, en relación a Brand Loyalty en la categoría de ropa deportiva. [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659873
@misc{renati/399338,
title = "Brand Experience, Brand Love y Customer Satisfaction, en relación a Brand Loyalty en la categoría de ropa deportiva.",
author = "Uriol Saldarriaga, Rosangela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The objective of this study is to develop a model that integrates the variables of Brand Experience, Brand Love and Customer Satisfaction, in relation to Brand Loyalty in the sportswear category. Therefore, this study develops and empirically tests a research model that integrates the Brand experience constructs and other intermediary constructs such as Brand Love & Customer Satisfaction and their relationship with the Brand Loyalty construct in the sportswear category. In addition, the present investigation will be quantitative to demonstrate the relationship of the established variables. At the same time, the study used will be based on a cross-sectional design because it is carried out in a certain period of time. The survey data was collected from 400 young men and women in the city of Lima, who constantly buy sportswear. The data were analyzed using a linear regression model, in addition to applying a non-probabilistic sample. The 1-7 Likert scale will be used.
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