Citas bibligráficas
Llanos, C., Torrejón, L. (2022). Relación entre las estrategias competitivas y la competitividad de las mypes de Chachapoyas, 2021 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659652
Llanos, C., Torrejón, L. Relación entre las estrategias competitivas y la competitividad de las mypes de Chachapoyas, 2021 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/659652
@misc{renati/399180,
title = "Relación entre las estrategias competitivas y la competitividad de las mypes de Chachapoyas, 2021",
author = "Torrejón Chavez, Luis Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
In recent years, the growth of MSEs has been seen in Peru, which contribute a significant percentage to GDP, but many of them lack the technical knowledge to be able to grow in subsequent years and in many cases companies can fail. This thesis refers to competitive strategies and their relationship with the competitiveness of MSEs in the city of Chachapoyas, and also it makes a complete analysis of all the dimensions that these strategies encompass. In adittion, surveys were conducted on a sample of micro and small businesses in the city of Chachapoyas in which they yielded positive results, showing that the vast majority of them carry out actions related to these strategies but do not know the technical concepts that can help them to be even more competitive in the short, medium and long term.
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