Bibliographic citations
Alvarado, C., Kina, A., Melquiades, Y., Ugarte, M., Sales, R. (2021). Modelo de negocio para el desarrollo de un aplicativo de ayuda emocional: SanaMente [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659340
Alvarado, C., Kina, A., Melquiades, Y., Ugarte, M., Sales, R. Modelo de negocio para el desarrollo de un aplicativo de ayuda emocional: SanaMente [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659340
@misc{renati/398837,
title = "Modelo de negocio para el desarrollo de un aplicativo de ayuda emocional: SanaMente",
author = "Sales Rossel, Roberto Kevin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This research work includes the development of the business plan for the application called Mental Health, which has the purpose of connecting psychologists and patients. In that sense, this project aims to offer benefits for both sides, in the case of psychologists, we will provide opportunities for professional growth and the possibility of expanding their client portfolio, while on the side of the users (patients), they will be offered a personalized emotional support service in a safe and secure environment. During the validation process we resorted to interviews with clinical psychologists and people who have presented stress and anxiety problems, in order to verify if the solution corresponds to a real problem and we also did experiments for both segments. Moreover, the concierges were carried out, and their purpose was to know the most appropriate price for each of Metal Health’s services Finally, in order to evaluate the viability and profitability of the project, we did a financial analysis which includes the sales forecast, COK and WACC analysis, investments, cost of operations, plan of operations and the budget of economic resources
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