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Alferrano, R., Gonzales, J., Pauccar, P., Ochoa, J., Vásquez, M. (2021). GUAPPA [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659064
Alferrano, R., Gonzales, J., Pauccar, P., Ochoa, J., Vásquez, M. GUAPPA [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659064
@misc{renati/398638,
title = "GUAPPA",
author = "Vásquez Zea, María Jesús",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: GUAPPA
Authors(s): Alferrano Bedoya, Rodrigo; Gonzales Abad, José Francisco; Pauccar Romero, Pamela Estefani; Ochoa Becerra, Jaqueli Aurora; Vásquez Zea, María Jesús
Advisor(s): Arteaga Cueva, Javier Alcides
Keywords: Aplicativo móvil; Moda; Asesoría de imagen; Mujeres; Mobile application; Fashion; Image consultancy; Women
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 1-Nov-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente proyecto se trata de una aplicación móvil para mujeres que muestra el mayor interés por el asesoramiento de moda en la cual se detectó sobre el gran problema que tienen al momento de escoger su vestimenta adecuada debido a que no cuentan con el tiempo y la orientación correcta que vaya acorde con la ocasión requerida y su perfil, por ello se realizó una investigación para conocer el público objetivo y sus motivos para ofrecerles una solución inmediata a través de nuestro aplicativo y nuestros servicios personalizados de asesoramiento de modas.
Para conocer el problema principal se realizó entrevistas directas con mujeres, expertos de la industria de la moda. Asimismo, se desarrolló una investigación para conocer detalladamente el perfil del cliente, los cuales son mujeres con estilos de vidas sofisticados y modernos realizada en Lima Metropolitana a los NSE “A” y “B”, que permitió detectar que las mujeres comprendida entre la edad de 18 a 35 años inclinados por la vida laboral y universitaria que buscan información en sus dispositivos móviles sobre diferentes acontecimientos sobre tendencias de modas y encuentran diferentes opciones sobre asesoramientos personalizados pero no logran obtener un aplicativo que les permita crear un outfit de manera inmediata.
Asimismo, se identificó que muchas mujeres tienen cada vez menos tiempo para para escoger su vestuario para su día a día y su ocasión especial, y por eso recurren al uso de las aplicaciones y tutoriales para realizar compras de servicios con asesores especializados y solicitar servicio personalizados. Por último, se encontró que muchas mujeres dejan de usar los aplicativos porque sólo te muestra una serie de combinaciones de vestuarios de acuerdo a temporadas, pero no te permite pasar por un filtro que se adecue a tu perfil; los cuales muchas veces no logran encontrar en tiendas específicas, sin embargo, con esta plataforma tendrías la opción de contar con un servicio personalizado y tener enlaces con diseñadores especializados para conseguir tu prenda específica.
Para poner en marcha este proyecto se hizo un análisis de la industria: consumidor, proveedores, competidores y otros factores externos. Además, se desarrollaron los siguientes planes: Plan Estratégico, Plan de Operaciones, Plan de Marketing, Plan de Recursos Humanos y el Plan Financiero. Los cuales contienen las estrategias necesarias para la viabilidad de este proyecto.
Como resultado, luego de una inversión inicial de S/ 45,236 soles, en el primero año de operaciones se tendrá una pérdida neta de S/ 1,152 soles, y para el segundo año se tendrá una utilidad neta de S/ 32,554 soles y S/ 82,188 soles para el tercer año.
This project is about a mobile application for women that shows the greatest interest in fashion advice in which it was detected about the great problem they have when choosing their appropriate clothing because they do not have the time and guidance correct that goes according to the occasion required and their profile, for this reason an investigation was carried out to know the target audience and their reasons to offer them an immediate solution through our application and our personalized fashion advice services. To find out the main problem, direct interviews were conducted with women, experts from the fashion industry. Likewise, an investigation was carried out to know in detail the profile of the client, which are women with sophisticated and modern lifestyles, carried out in Metropolitan Lima at NSE "A" and "B", which allowed detecting that women between the age from 18 to 35 years inclined by work and university life who seek information on their mobile devices about different events on fashion trends and find different options on personalized advice but cannot obtain an application that allows them to create an outfit immediately. Likewise, it was identified that many women have less and less time to choose their wardrobe for their day to day and their special occasion, and that is why they resort to the use of applications and tutorials to make purchases of services with specialized advisers and request service customized. Finally, it was found that many women stop using the applications because it only shows you a series of wardrobe combinations according to seasons, but it does not allow you to go through a filter that suits your profile; which many times they cannot find in specific stores, however, with this platform you would have the option of having a personalized service and having links with specialized designers to get your specific garment. To start this project, an analysis of the industry was made: consumer, suppliers, competitors and other external factors. In addition, the following plans were developed: Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan and Financial Plan. Which contain the necessary strategies for the viability of this project. As a result, after an initial investment of S/ 47,758 soles, in the first year of operations there will be a net loss of S/ 1,152 soles, and for the second year there will be a net profit of S/ 32,554 soles and S/ 82,188 soles for the third year.
This project is about a mobile application for women that shows the greatest interest in fashion advice in which it was detected about the great problem they have when choosing their appropriate clothing because they do not have the time and guidance correct that goes according to the occasion required and their profile, for this reason an investigation was carried out to know the target audience and their reasons to offer them an immediate solution through our application and our personalized fashion advice services. To find out the main problem, direct interviews were conducted with women, experts from the fashion industry. Likewise, an investigation was carried out to know in detail the profile of the client, which are women with sophisticated and modern lifestyles, carried out in Metropolitan Lima at NSE "A" and "B", which allowed detecting that women between the age from 18 to 35 years inclined by work and university life who seek information on their mobile devices about different events on fashion trends and find different options on personalized advice but cannot obtain an application that allows them to create an outfit immediately. Likewise, it was identified that many women have less and less time to choose their wardrobe for their day to day and their special occasion, and that is why they resort to the use of applications and tutorials to make purchases of services with specialized advisers and request service customized. Finally, it was found that many women stop using the applications because it only shows you a series of wardrobe combinations according to seasons, but it does not allow you to go through a filter that suits your profile; which many times they cannot find in specific stores, however, with this platform you would have the option of having a personalized service and having links with specialized designers to get your specific garment. To start this project, an analysis of the industry was made: consumer, suppliers, competitors and other external factors. In addition, the following plans were developed: Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan and Financial Plan. Which contain the necessary strategies for the viability of this project. As a result, after an initial investment of S/ 47,758 soles, in the first year of operations there will be a net loss of S/ 1,152 soles, and for the second year there will be a net profit of S/ 32,554 soles and S/ 82,188 soles for the third year.
Link to repository: http://hdl.handle.net/10757/659064
Discipline: Administración y Negocios Internacionales; Contabilidad y Administración
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Negocios Internacionales; Bachiller en Contabilidad y Administración
Register date: 23-Feb-2022
This item is licensed under a Creative Commons License