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Buendía, A., Castañeda, T., Mendoza, D., Reyes, B. (2021). Perú Travel [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659047
Buendía, A., Castañeda, T., Mendoza, D., Reyes, B. Perú Travel [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659047
@misc{renati/398592,
title = "Perú Travel",
author = "Reyes Sandoval, Bryan Gonzalo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Perú Travel
Authors(s): Buendía Bendezú, Angel André; Castañeda Vargas, Tatiana; Mendoza Paez , Diego Fernando; Reyes Sandoval, Bryan Gonzalo
Advisor(s): Arteaga Cueva, Javier Alcides
Keywords: Negocio digital; Turismo; Perú; Digital business; Tourism
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 29-Nov-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En Perú, el sector turístico ha sido uno de los más afectados desde que el Gobierno de Perú declaró el estado de emergencia debido a la pandemia Covid-19. Según la empresa GlobalData, el sector turístico de nuestro país fue el más afectado de la región. La caída fue del 73%. Además, esta investigación menciona que la emergencia sanitaria no fue el único problema. Lo que pasó es que complicó aún más un sector ya afectado por la inestabilidad política que venía experimentando el país. Según especialistas, la recuperación económica del sector turístico en Perú está prevista para 2022.
Bajo este escenario, consideramos oportuno desarrollar una herramienta digital útil relacionada con el turismo para los viajeros interesados en conocer nuestro país. Este artículo describe la idea de negocio digital Perú Travel, una aplicación móvil destinada a facilitar la planificación de un viaje. Para ello, nos enfocamos en tres aspectos principales: hospedajes, lugares turísticos y restaurantes y locales.
Para el desarrollo de este proyecto, hicimos una investigación detallada de la industria, la cual nos ha ayudado a definir nuestro perfil de consumidor, recursos, oportunidades, ventajas, competidores, etc. Además, esta información también ha sido fundamental para definir nuestros planes estratégicos, ya sea comercial, operativo, de marketing, financiero, etc.
In Perú, the tourism sector has been one of the hardest hit since the Government of Perú declared a State of Emergency due to the Covid-19 pandemic. According to GlobalData company, the tourism sector in our country was the worst hit in the region. The fall was 73%. In addition, this investigation mentions that the health emergency was not the only problem. It did further complicate a sector already affected by the political instability that the country had been experiencing. According to specialists, the economic recovery of the tourism sector in Peru it's foreseen for 2022. Under this scenario, we consider it appropriate to develop a helpful digital tool related to tourism for travelers interested in knowing our country. This paper describes the digital business idea Perú Travel, a mobile application aimed at facilitating the planning of a trip. To do this, we focus on three main aspects: lodgings, tourist places, and restaurants and venues. For the development of this project, we did a detailed investigation of the industry, which has helped us define our consumer profile, resources, opportunities, advantages, competitors, etc. In addition, this information has also been essential to define our strategic plans, be it commercial, operational, marketing, financial, etc.
In Perú, the tourism sector has been one of the hardest hit since the Government of Perú declared a State of Emergency due to the Covid-19 pandemic. According to GlobalData company, the tourism sector in our country was the worst hit in the region. The fall was 73%. In addition, this investigation mentions that the health emergency was not the only problem. It did further complicate a sector already affected by the political instability that the country had been experiencing. According to specialists, the economic recovery of the tourism sector in Peru it's foreseen for 2022. Under this scenario, we consider it appropriate to develop a helpful digital tool related to tourism for travelers interested in knowing our country. This paper describes the digital business idea Perú Travel, a mobile application aimed at facilitating the planning of a trip. To do this, we focus on three main aspects: lodgings, tourist places, and restaurants and venues. For the development of this project, we did a detailed investigation of the industry, which has helped us define our consumer profile, resources, opportunities, advantages, competitors, etc. In addition, this information has also been essential to define our strategic plans, be it commercial, operational, marketing, financial, etc.
Link to repository: http://hdl.handle.net/10757/659047
Discipline: Administración y Marketing; Administración y Negocios del Deporte; Administración y Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing; Bachiller en Administración y Negocios del Deporte; Bachiller en Administración y Negocios Internacionales
Register date: 23-Feb-2022
This item is licensed under a Creative Commons License