Bibliographic citations
Cabrera, L., Bolaños, B. (2021). Factores del E-Service Quality y su influencia con el E-Satisfacción y E-Loyalty en el E-commerce de la industria de la moda de prendas comfy [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658993
Cabrera, L., Bolaños, B. Factores del E-Service Quality y su influencia con el E-Satisfacción y E-Loyalty en el E-commerce de la industria de la moda de prendas comfy [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658993
@misc{renati/398542,
title = "Factores del E-Service Quality y su influencia con el E-Satisfacción y E-Loyalty en el E-commerce de la industria de la moda de prendas comfy",
author = "Bolaños Alvarado, Bruno Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In recent years, technology has transformed the way businesses and companies work in a positive way, making purchasing processes more and more reliable and simple. In this way, consumers satisfy their shopping needs within a secure environment, with a variety of payment methods and greater accessibility. Within the clothing category, E-commerce has had a great reception. This, thanks to various E-Service Quality factors that have an impact on E-Satisfaction and E-Loyalty in the purchase process. The purchase of online products in Peru has increased significantly, to the point of reaching 20% of the population that purchases online. The migration to virtual shopping platforms is becoming increasingly representative and the fashion sector is one of those that is receiving the highest income from these sales. More than half of the purchases of Peruvians go to items such as accessories, clothing or footwear. Within this great industry, a style has been making its way in recent years: comfy garments. In order to consolidate and ensure that online clothing sales continue to be valid, it is necessary to take into account that customers must have efficient and intuitive support to achieve an optimal shopping experience, E-Service Quality. In this context, it is necessary to consider the dimensions within this variable and in what way they can influence the quality of the purchase process and the possibility that the same consumer will make a purchase within E-Commerce.
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