Bibliographic citations
Awa, J., Palomino, M. (2021). Plan de negocio para la implementación de una plataforma de educación musical online [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658884
Awa, J., Palomino, M. Plan de negocio para la implementación de una plataforma de educación musical online [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658884
@misc{renati/398423,
title = "Plan de negocio para la implementación de una plataforma de educación musical online",
author = "Palomino Lescano, Martín Alejandro",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Bemol51 will be a digital music education platform aimed at people with an interest in learning music-related topics from scratch. Users will be able to access the courses through the virtual classroom, where users will find all the related material such as interactive recorded videos, interactive activities and materials. In this way, the student, according to the availability of his time, will be able to take the classes at his own pace. The courses will be recorded by professionals with extensive experience in the subject to be taught. In this business project, an analysis is made to gain knowledge of the interests and preferences of clients in relation to the courses that are most in demand in the market. In addition, according to the results of the analysis, digital marketing strategies are proposed, which will be developed hand in hand with one of the allies, a marketing agency, to publicize the company's services, attract to the target audience and, therefore, potential clients could acquire the course. On the other hand, the processes and functions such as the operations plan, process design, architectural design and development of the content of the platform are shown. Likewise, the economic projections are shown, both of the necessary investment and the possible gains and / or losses.
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