Bibliographic citations
Álvarez, G., Rodríguez, S. (2021). Plan de negocio para el desarrollo y gestión de una artista musical femenina peruana en el mercado peruano y latinoamericano [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658739
Álvarez, G., Rodríguez, S. Plan de negocio para el desarrollo y gestión de una artista musical femenina peruana en el mercado peruano y latinoamericano [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658739
@misc{renati/398309,
title = "Plan de negocio para el desarrollo y gestión de una artista musical femenina peruana en el mercado peruano y latinoamericano",
author = "Rodríguez Martel, Sol de María",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The following business and research plan develops a work plan for the Aranae musical project in a Peruvian and Latin American context. The project is justified in aspects such as the democratization of music production and distribution, the existence of markets that allow the development of independent musical projects, new technologies, and more. The background of the project shows that, although it has the potential to be economically viable, an action plan is needed to achieve this viability. For the development of this plan, an analysis of the environment has been carried out, this has allowed us to know the current state of the market; also, an analysis of the current strengths and weaknesses of the project has been done to identify the strategies to be made. Likewise, the analysis of cases of success from artists in the Peruvian and Latin American context has allowed us to recognize tools that can benefit this project: collaborations, use of merchandising, etc. After this analysis, an action plan has been established with specific dates and resources that allow the profitability of the project in a maximum period of three years. In addition, this plan establishes evaluation mechanisms to verify that the objectives set are being met, and control mechanisms to know what to do according to different possible scenarios. Finally, the conclusions and recommendations for the correct execution of the project provide a final support guide for the correct development of the presented plan.
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