Bibliographic citations
Anaya, M., Bonatti, G., Chinchay, J., Peralta, K., Pérez, R. (2021). Modelo de negocio para el desarrollo de aplicativo móvil para la venta de café premium y accesorios [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658707
Anaya, M., Bonatti, G., Chinchay, J., Peralta, K., Pérez, R. Modelo de negocio para el desarrollo de aplicativo móvil para la venta de café premium y accesorios [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658707
@misc{renati/398212,
title = "Modelo de negocio para el desarrollo de aplicativo móvil para la venta de café premium y accesorios",
author = "Pérez Medina, Renzo Fernando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In the present work the investigation of all the necessary validations for the business model of the application focused on the sale of premium coffee in the whole Peruvian region was developed. This project is focused on the user segment: People who love coffee and the culture that surrounds this beverage. People with demanding tastes in terms of the quality and purity of the coffee they consume. Throughout the research, experiments were developed to validate, first, the needs and requirements of the target public, as well as to know the opinion of experts on the subject of premium coffee in order to know how to satisfy the needs of the market and the future costs of the project; once the prototype of the application was created, the interaction of the user with the application was evaluated in order to know the user's experience and all the changes of the prototype. In addition, each part of the Business Model Canva of the project was validated to ensure that all the elements have the necessary information to offer a correct value proposition to the users. For the following points, all the costs that were estimated for different factors of the project were taken into account. Further inquiry is also made to obtain more information to know all the investments or expenses to project the free cash flow, which allows to know the sustainability of the project and how the investment could be sought for the development of the project. To conclude, it was proved with this research that the project is sustainable, profitable and that a favorable economic result is generated
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