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Alvarez, A., Bernuy, Y., Morán, M., Morioka, V., Dubois, N. (2021). Local buddy [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658658
Alvarez, A., Bernuy, Y., Morán, M., Morioka, V., Dubois, N. Local buddy [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658658
@misc{renati/398165,
title = "Local buddy",
author = "Dubois Alarcón, Nicole Dayane",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Local buddy
Authors(s): Alvarez Lau , Arianna Rosa; Bernuy Esquivel, Yanely Rocio; Morán Nuñez , Macarena; Morioka Uyehara, Valeria Suemy; Dubois Alarcón, Nicole Dayane
Advisor(s): Quedas Lobatón, Guillermo Martín
Keywords: Emprendimiento; Página web; Plataforma digital; Viajes; Entrepreneurship; Web page; Digital platform; Travels
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 1-Dec-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Este trabajo ha sido elaborado con el fin de desarrollar un plan integral para nuestra idea de negocio bajo el nombre de “Local Buddy” con el objetivo de conectar turistas de todo el mundo con guías locales, y de esta manera impulsar el turismo en el país. A lo largo de este informe se abordarán los siguientes temas:
Diseño y desarrollo del Business Model Canvas; en donde identificaremos el perfil de nuestro cliente. Además del desarrollo del mapa de valor, junto con la descripción de nuestra propuesta de valor y los elementos diferenciales frente a la competencia.
Luego, realizamos diversos experimentos a través de entrevistas y estrategias de marketing en redes sociales para la validación de todos los cuadrantes del BMC.
Al término de ello, se procederá a explicar los componentes del marketing mix en donde se abordarán las variables: producto, precio, plaza, promoción y fidelización para el proyecto.
Seguidamente, se elaborará el plan financiero, en donde se detallará la proyección de venta, el presupuesto de la inversión, los ingresos y egresos, flujo de caja, VAN y el financiamiento.
Finalmente, se concluye el trabajo con las conclusiones y recomendaciones de toda la investigación, elaboradas por todo el equipo, lo que nos permitirá continuar con el desarrollo y mejoramiento de nuestra idea de negocio.
This report has been prepared in order to develop a comprehensive plan for our business idea under the name of "Local Buddy" with the aim of connecting tourists from all over the world with local guides, and in this way promote tourism in the country. The following topics will be addressed throughout this report: Design and development of the Business Model Canvas, where we will identify the profile of our client. In addition to the development of the value map, along with the description of our value proposition and the differential elements compared to the competition. Then, we made a series of experiments through interviews and social media marketing strategies for the validation of all BMC quadrants. Next, we will proceed to explain the components of the marketing mix where the variables will be addressed: product, price, place, promotion and loyalty for the project. Then, the financial plan will be prepared, which will detail the projection of sale, the budget of the investment, income and expenses, cash flow, NPV and financing. Finally, we conclude the work with the conclusions and recommendations of all the research, elaborated by the whole team, which will allow us to continue with the development and improvement of our business idea.
This report has been prepared in order to develop a comprehensive plan for our business idea under the name of "Local Buddy" with the aim of connecting tourists from all over the world with local guides, and in this way promote tourism in the country. The following topics will be addressed throughout this report: Design and development of the Business Model Canvas, where we will identify the profile of our client. In addition to the development of the value map, along with the description of our value proposition and the differential elements compared to the competition. Then, we made a series of experiments through interviews and social media marketing strategies for the validation of all BMC quadrants. Next, we will proceed to explain the components of the marketing mix where the variables will be addressed: product, price, place, promotion and loyalty for the project. Then, the financial plan will be prepared, which will detail the projection of sale, the budget of the investment, income and expenses, cash flow, NPV and financing. Finally, we conclude the work with the conclusions and recommendations of all the research, elaborated by the whole team, which will allow us to continue with the development and improvement of our business idea.
Link to repository: http://hdl.handle.net/10757/658658
Discipline: Administración y Marketing; Contabilidad y Administración
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing; Bachiller en Contabilidad y Administración
Register date: 26-Jan-2022
This item is licensed under a Creative Commons License