Bibliographic citations
Luján, S., Rado, K., Ramos, O., Rojas, G., Yuncar, S. (2021). UNILINK: Plataforma digital de búsqueda de instituciones de educación superior [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658620
Luján, S., Rado, K., Ramos, O., Rojas, G., Yuncar, S. UNILINK: Plataforma digital de búsqueda de instituciones de educación superior [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658620
@misc{renati/398147,
title = "UNILINK: Plataforma digital de búsqueda de instituciones de educación superior",
author = "Yuncar Peña, Sebastian André",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
According to the Penta Analytics firm, in 2017, 27% of Peruvian students who enter a private university, dropped out their carriers in the first year of studies. This data is supported by the information that the director of Grupo Educación Futuro provides, which consists of the fact that 80% of the students in their final year do not know what to study or where to study. These are facts that reveal the current problem in Peru about indecision and lack of information on the part of school students about their future in higher education. According to the mentioned context, the Unilink solution was proposed, whose main value proposition is to offer condensed, suitable, and timely information on university degrees, higher education institutes and their characteristics. It also offers different benefits to the Universities that subscribe to the Unilink plan. For the formulation, we made the validation of the problem, proposed solution, UX, and of each element that comprises its Business Model Canvas was carried out. Research tools such as in-depth interviews, focus groups, meetings with experts, and market tests were used. As a result, it was obtained that this business model, from a financial analysis, is viable, profitable and attractive for investment, since, from the second year of commencement of commercial activities, positive profits are obtained.
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