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Argote, Z., De, C., Santa, A., Peña, F., Vargas, M. (2021). Centro Terapia Psicológica – CETAP [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658283
Argote, Z., De, C., Santa, A., Peña, F., Vargas, M. Centro Terapia Psicológica – CETAP [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658283
@misc{renati/397908,
title = "Centro Terapia Psicológica – CETAP",
author = "Vargas Allcca, Maria Virginia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Centro Terapia Psicológica – CETAP
Authors(s): Argote Paredes, Zoila Jakeline; De la Cruz Gutierrez, Cynthia; Santa Cruz Gonzales, Anabel Milagros; Peña Chuqui, Fiorella Gloria; Vargas Allcca, Maria Virginia
Advisor(s): Gaviria Clemente, Juan Francisco
Keywords: Psicología; Terapia familiar; Salud mental; Salud emocional; Psychology; Family therapy; Mental health; Emotional health
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 17-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El Centro de Tratamiento Psicológico – CETAP, es un proyecto de negocio enfocado en el bienestar mental y la salud emocional del cliente potencial que ente sentido dirigido a las familias, parejas y jóvenes que buscan empoderarse y recuperar su equilibrio emocional y de esa manera poder adaptarme de mejor manera a situaciones difíciles.
Por la crisis sanitaria de la COVID- 19 que se vive en el mundo generó un cambio en el estilo de vida de las personas, es por ello que el servicio psicológico es brindado por medio de sesiones virtuales, el cual permite al cliente un fácil acceso generando ahorro económico.
Asimismo, las líneas de negocio se basan en tres paquetes que se ofertan, un primer paquete es el básico en el cual se determinará el diagnostico, un segundo paquete es el premium adicionado al mindfulness y un tercer paquete que es el paquete premium motivacional. Cabe señalar que se contará con un staff de profesionales altamente calificado los cuales generarán un ambiente de confianza para dinamizar las sesiones.
Se elaboró una campaña de marketing el cual se hizo por medio de una landing page, con el que se evidencio el interés del cliente en cuidar su equilibrio emocional, con lo cual podrán sentirse mejor y con diversas herramientas que podrán disponer para el manejo de conflictos por ende podrán vivir en armonía consigo misma y con los demás.
The Psychological Treatment Center - CETAP, is a business project focused on the mental well-being and emotional health of the potential client that is aimed at families, couples and young people who seek to empower themselves and regain their emotional balance and thus be able to adapt in a better way to difficult situations. Due to the health crisis of COVID-19 that is experienced in the world, it generated a change in the lifestyle of people, that is why the psychological service is provided through virtual sessions, which allows the client easy access generating economic savings. Likewise, the business lines are based on three packages that are offered, a first package is the basic one in which the diagnosis will be determined, a second package is the premium added to mindfulness and a third package is the motivational premium package. It should be noted that there will be a staff of highly qualified professionals who will generate an environment of trust to streamline the sessions. A marketing campaign was developed which was done through a landing page, with which the client's interest in taking care of their emotional balance was evidenced, with which they will be able to feel better and with various tools that they will be able to have for conflict management therefore they will be able to live in harmony with themselves and with others.
The Psychological Treatment Center - CETAP, is a business project focused on the mental well-being and emotional health of the potential client that is aimed at families, couples and young people who seek to empower themselves and regain their emotional balance and thus be able to adapt in a better way to difficult situations. Due to the health crisis of COVID-19 that is experienced in the world, it generated a change in the lifestyle of people, that is why the psychological service is provided through virtual sessions, which allows the client easy access generating economic savings. Likewise, the business lines are based on three packages that are offered, a first package is the basic one in which the diagnosis will be determined, a second package is the premium added to mindfulness and a third package is the motivational premium package. It should be noted that there will be a staff of highly qualified professionals who will generate an environment of trust to streamline the sessions. A marketing campaign was developed which was done through a landing page, with which the client's interest in taking care of their emotional balance was evidenced, with which they will be able to feel better and with various tools that they will be able to have for conflict management therefore they will be able to live in harmony with themselves and with others.
Link to repository: http://hdl.handle.net/10757/658283
Discipline: Contabilidad; Marketing; Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE
Grade or title: Bachiller en Contabilidad; Bachiller en Marketing; Bachiller en Negocios Internacionales
Register date: 14-Dec-2021
This item is licensed under a Creative Commons License