Bibliographic citations
Flores, E., Liza, F., Ricaza, G. (2021). Plan de negocios para la implementación de una empresa de servicios funerarios para mascotas en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658264
Flores, E., Liza, F., Ricaza, G. Plan de negocios para la implementación de una empresa de servicios funerarios para mascotas en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658264
@mastersthesis{renati/397875,
title = "Plan de negocios para la implementación de una empresa de servicios funerarios para mascotas en Lima Metropolitana",
author = "Ricaza Farfán, Giovanni Manuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of this thesis is to develop a business plan for the creation of a pet funeral services company in Metropolitan Lima, with the brand name "Ángeles Guardianes" and the registered company as ANGELES GUARDIANES DEL PERU S.A.C. Ángeles Guardianes is dedicated to provide a sensitive and personalized attention to families which are facing the loss of a beloved pet , helping them find a lasting sense of peace and comfort through our pet aftercare services which are provided with dignity, respect and eco-friendly treatments options to honor their faithful companions. This business plan has been developed in five chapters: Chapter I formulates the business idea and establishes the objectives and methodology to be used in the research. Chapter II presents the theoretical framework and the epistemological background on the relationship between men and animals as companions, global trends in the pet market and successful models of funeral services for pets in other countries. Chapter III presents the business model as well as the CANVAS template and market and environment analysis. Chapter IV is dedicated to the business idea validation through the results of the market survey. Chapter V shows the company Business Plan and presents the Strategic Plan, Marketing Plan, Human Resources and Administration Plan, and finally, the Financial Plan, this last demonstrates the financial viability of the project due to the positive NPV and IRR results.
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