Bibliographic citations
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Angulo, E., Pinzón, A., Segura, R., Tomita, H., Zanabria, A. (2021). Luma Majoring [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658284
Angulo, E., Pinzón, A., Segura, R., Tomita, H., Zanabria, A. Luma Majoring [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658284
@misc{renati/397870,
title = "Luma Majoring",
author = "Zanabria Calle, Antuane Del Rosario",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Luma Majoring
Authors(s): Angulo Morales, Eduardo Jesus; Pinzón Vera, Alexandra Cristina; Segura Cohello, Renato André; Tomita Esteban, Harumi Erika; Zanabria Calle, Antuane Del Rosario
Advisor(s): Gaviria Clemente, Juan Francisco
Keywords: Taller vivencial; Escolares; Sector educativo; Experiential workshop; Schoolchildren; Education sector
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 17-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Luma Majoring es un proyecto de una propuesta innovadora que se enfoca en brindar un servicio de taller vivencial de calidad para los estudiantes de los últimos grados escolares. Este emprendimiento nace de una problemática identificada en el ámbito educativo: los estudiantes al terminar su etapa escolar no saben qué estudiar.
Por consiguiente, se realizaron investigaciones en la cual se obtuvo respuestas de los padres de familia entrevistados; ellos están interesados en que sus hijos reciban el servicio de Luma Majoring como guía para resolver sus dudas y garantizar su bienestar académico, y laboral. Asimismo, los 11 alumnos entrevistados, están de acuerdo en recibir asesorías para la correcta decisión de su carrera.
Nuestro público objetivo se divide en dos perfiles, por una parte se encuentran los clientes que estarán conformados por los padres de familia y por otro lado, nuestros usuarios que son los jóvenes estudiantes de los últimos años escolares y/o aquellos que culminaron su etapa escolar. Cabe señalar, que este público es de un sector socioeconómico” A” con un estilo de vida sofisticado, moderno y progresista.
Actualmente, Luma Majoring no cuenta con una competencia directa, esto debido a que las universidades se centran solo en ferias vocacionales. Por esta razón, el proyecto se enfoca en brindar una experiencia de taller vivencial personalizada.
De esta manera, podemos precisar que el proyecto Luma Majoring es rentable, ya que los indicadores financieros como el VAN y TIR cuentan con resultados positivos que generan una gran expectativa en el desarrollo del emprendimiento.
Luma Majoring is a project of an innovative proposal that focuses on providing a quality experiential workshop service for students in the final grades. This enterprise was born from a problem identified in the educational field: students at the end of their school stage do not know what to study. Consequently, investigations were carried out in which responses were obtained from the parents interviewed; They are interested in their children receiving the service of Luma Majoring as a guide to solve their doubts and guarantee their academic and work well-being. Likewise, the 11 students interviewed agree to receive advice for the correct decision of their career. Our target audience is divided into two profiles, on the one hand there are the clients that will be made up of parents and on the other hand, our users who are young students in the last years of school and / or those who completed their school stage. . It should be noted that this audience is from an "A" socioeconomic sector with a sophisticated, modern and progressive lifestyle. Currently, Luma Majoring does not have direct competition, this is because the universities focus only on career fairs. For this reason, the project focuses on providing a personalized experiential workshop experience. In this way, we can specify that the Luma Majoring project is profitable, since financial indicators such as NPV and IRR have positive results that generate great expectations in the development of the enterprise.
Luma Majoring is a project of an innovative proposal that focuses on providing a quality experiential workshop service for students in the final grades. This enterprise was born from a problem identified in the educational field: students at the end of their school stage do not know what to study. Consequently, investigations were carried out in which responses were obtained from the parents interviewed; They are interested in their children receiving the service of Luma Majoring as a guide to solve their doubts and guarantee their academic and work well-being. Likewise, the 11 students interviewed agree to receive advice for the correct decision of their career. Our target audience is divided into two profiles, on the one hand there are the clients that will be made up of parents and on the other hand, our users who are young students in the last years of school and / or those who completed their school stage. . It should be noted that this audience is from an "A" socioeconomic sector with a sophisticated, modern and progressive lifestyle. Currently, Luma Majoring does not have direct competition, this is because the universities focus only on career fairs. For this reason, the project focuses on providing a personalized experiential workshop experience. In this way, we can specify that the Luma Majoring project is profitable, since financial indicators such as NPV and IRR have positive results that generate great expectations in the development of the enterprise.
Link to repository: http://hdl.handle.net/10757/658284
Discipline: Marketing; Contabilidad
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Marketing; Bachiller en Contabilidad
Register date: 14-Dec-2021
This item is licensed under a Creative Commons License