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Díaz, A., Lisno, E., Riveros, D., Sauñe, M., Valderrama, J. (2021). Galería virtual moda store [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658186
Díaz, A., Lisno, E., Riveros, D., Sauñe, M., Valderrama, J. Galería virtual moda store [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658186
@misc{renati/397840,
title = "Galería virtual moda store",
author = "Valderrama Juárez, Jhoandra Marité",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Galería virtual moda store
Authors(s): Díaz Ramírez, Ana Elizabeth Briceña; Lisno Salguero, Enrique Manuel; Riveros Flores, David; Sauñe Inocente, Manuel Alejandro; Valderrama Juárez, Jhoandra Marité
Advisor(s): Haro Merino, Ruth Milagros
Keywords: Comercio electrónico; Plataforma virtual; Galería virtual; E-commerce; Virtual platform; Virtual gallery
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 17-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Moda Store, es una galería virtual donde se puede encontrar diversas tiendas independientes de emprendedores peruanos que comercializan ropa en general.
Este modelo de negocio se desarrolla a través de una plataforma E-Commerce, siendo una opción de ingreso de dinero en medio de la pandemia, donde se incrementó la tasa de desempleo de manera exponencial lo que llegó a ser una tema bastante sensible para cualquier trabajador que necesitaba cubrir la canasta básica familiar; asimismo, esta alternativa de emprendimiento es bastante atractiva para las personas debidamente formalizadas que cuentan con RUC aún sin contar con una experiencia en ventas, ya que el modelo de negocio es muy económico en comparación con las tiendas físicas, donde el dueño del negocio tiene que considerar costos de alquiler, servicios, garantía, mantenimiento, personal de ventas y todas las estrategias que pueda implementar para poder impulsar la venta de sus prendas.
Moda Store, se desarrolla teniendo como una gran oportunidad el incremento del uso de celulares inteligentes o smartphones en medio de un contexto actual donde la tecnología se vuelve cada vez más necesaria; asimismo, la practicidad que busca el consumidor habitual que presenta un estilo de vida ajetreado, producto de la recargada agenda de actividades y; además, el cooperativismo, ya que en muchos aspectos la inversión para el crecimiento del negocio se vuelve compartida con otros emprendedores.
Este modelo de negocio como plataforma virtual no incurre en exorbitantes inversiones para poder ponerlo en marcha, ya que sus procesos en general se desarrollan en servicios.
Moda Store is a virtual gallery where you can find various independent stores of Peruvian entrepreneurs that sell clothing in general. This business model is developed through an E-Commerce platform, being an option to enter money in the midst of the pandemic, where the unemployment rate increased exponentially, which became a very sensitive issue for any worker. that you need to cover the basic family basket; Likewise, this entrepreneurial alternative is quite attractive for duly formalized people who have RUC even without having a sales experience, since the business model is very economical compared to physical stores, where the business owner has to consider rental costs, services, warranty, maintenance, sales staff and all the strategies you can implement to boost the sale of your garments. Moda Store, is developed having as a great opportunity the increase in the use of smart phones or smartphones in the midst of a current context where technology is becoming more and more necessary; likewise, the practicality sought by the regular consumer who presents a busy lifestyle, product of the busy schedule of activities and; in addition, cooperativism, since in many aspects the investment for business growth becomes shared with other entrepreneurs. This business model as a virtual platform does not incur exorbitant investments to be able to start it up, since its processes in general are developed in services.
Moda Store is a virtual gallery where you can find various independent stores of Peruvian entrepreneurs that sell clothing in general. This business model is developed through an E-Commerce platform, being an option to enter money in the midst of the pandemic, where the unemployment rate increased exponentially, which became a very sensitive issue for any worker. that you need to cover the basic family basket; Likewise, this entrepreneurial alternative is quite attractive for duly formalized people who have RUC even without having a sales experience, since the business model is very economical compared to physical stores, where the business owner has to consider rental costs, services, warranty, maintenance, sales staff and all the strategies you can implement to boost the sale of your garments. Moda Store, is developed having as a great opportunity the increase in the use of smart phones or smartphones in the midst of a current context where technology is becoming more and more necessary; likewise, the practicality sought by the regular consumer who presents a busy lifestyle, product of the busy schedule of activities and; in addition, cooperativism, since in many aspects the investment for business growth becomes shared with other entrepreneurs. This business model as a virtual platform does not incur exorbitant investments to be able to start it up, since its processes in general are developed in services.
Link to repository: http://hdl.handle.net/10757/658186
Discipline: Marketing; Administración y Recursos Humanos; Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Marketing; Bachiller en Administración y Recursos Humanos; Bachiller en Administración de Empresas
Register date: 1-Dec-2021
This item is licensed under a Creative Commons License