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Carnero, F., Chávez, M., Huacchillo, C., Jacobs, E., Trinidad, W. (2021). Arreglos Frutales & Catering: Disfrutame.Com [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658171
Carnero, F., Chávez, M., Huacchillo, C., Jacobs, E., Trinidad, W. Arreglos Frutales & Catering: Disfrutame.Com [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658171
@misc{renati/397836,
title = "Arreglos Frutales & Catering: Disfrutame.Com",
author = "Trinidad Oscco, Wily Edgar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Arreglos Frutales & Catering: Disfrutame.Com
Other Titles: Fruit Arrangements & Catering: Enjoy me.com
Authors(s): Carnero Anderson, Francisco Javier; Chávez Urrunaga, Mariella Elizabeth; Huacchillo Llacsahuanga, César Eli; Jacobs Alvan, Erika Janet; Trinidad Oscco, Wily Edgar
Advisor(s): Chipana Umpire, Luis
Keywords: Alimentación saludable; Servicio personalizado; Catering; Healthy nutrition; Personalized service
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 19-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El objetivo del presente trabajo de investigación es plantear una alternativa saludable a la problemática de alimentación que vive nuestro país. En la actualidad existen empresas dedicadas a ofrecer productos como detalles, arreglos y regalos para cumpleaños, aniversarios o simplemente el deseo de sorprender al ser querido, estos productos tradicionales como los chocolates, dulces y pasteles si bien son deliciosos cuentan con una gran cantidad de carbohidratos, azúcares, grasas saturadas y otros componentes que son perjudiciales para la salud a largo plazo.
En principio Disfrutame.Com se enfocará en los NSE “A”, “B” y “C” para ambos sexos y edades entre de 20 y 50 años con ingresos económicos estables que prefieran la alimentación saludable o para personas que desean realizar un cambio en sus hábitos de alimentación.
En base a esta problemática y encontrando una necesidad insatisfecha en el mercado actual nace Disfrutame.Com quien elaborará arreglos 100% saludables hechos a base de frutas. Además, estos detalles podrán ser personalizados al gusto de los clientes y elaborados por personal altamente calificado.
Para dar inicio al proyecto se debe considerar una inversión inicial de S/ 72 mil soles, de los cuales el 85% será financiado por los accionistas y el 15% restante por una entidad financiera, resultado de las proyecciones a 5 años tenemos un VPN del FCLD de S/ 3.7 millones de soles, con un COK de 10.04% y una TIR de 188.94%. La recuperación de la inversión total se da dentro del primer año de operaciones.
The objective of this research work is to propose a healthy alternative to the food problems that our country is experiencing. Currently there are companies dedicated to offering products such as details, arrangements and gifts for birthdays, anniversaries or simply the desire to surprise the loved one, these traditional products such as chocolates, sweets and cakes, although they are delicious, have a large amount of carbohydrates, sugars, saturated fats and other components that are detrimental to long-term health. In principle, Enjoy Me. Com will focus on the SES "A" "B" and "C" for both sexes and ages between 20 and 50 years with stable income who prefer healthy eating or for people who want to make a change in their eating habits. Based on this problem and finding an unsatisfied need in the current market, Enjoyme.Com is born, which will prepare 100% healthy arrangements made from fruits. In addition, these details can be personalized to the client's taste and prepared by highly qualified personnel.
The objective of this research work is to propose a healthy alternative to the food problems that our country is experiencing. Currently there are companies dedicated to offering products such as details, arrangements and gifts for birthdays, anniversaries or simply the desire to surprise the loved one, these traditional products such as chocolates, sweets and cakes, although they are delicious, have a large amount of carbohydrates, sugars, saturated fats and other components that are detrimental to long-term health. In principle, Enjoy Me. Com will focus on the SES "A" "B" and "C" for both sexes and ages between 20 and 50 years with stable income who prefer healthy eating or for people who want to make a change in their eating habits. Based on this problem and finding an unsatisfied need in the current market, Enjoyme.Com is born, which will prepare 100% healthy arrangements made from fruits. In addition, these details can be personalized to the client's taste and prepared by highly qualified personnel.
Link to repository: http://hdl.handle.net/10757/658171
Discipline: Administración de Empresas; Contabilidad
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Contabilidad
Register date: 1-Dec-2021
This item is licensed under a Creative Commons License