Bibliographic citations
Romero, C., (2021). Propuesta de manual digital con los lineamientos sobre educación nutricional y alimentaria de la marca Wawa Food [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657369
Romero, C., Propuesta de manual digital con los lineamientos sobre educación nutricional y alimentaria de la marca Wawa Food [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657369
@misc{renati/396926,
title = "Propuesta de manual digital con los lineamientos sobre educación nutricional y alimentaria de la marca Wawa Food",
author = "Romero Herrera, Claudia Andrea",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This project consists of analyzing the Wawa Food brand and adapting the information that already exists in its Nutritional Educational Program “Cooking like at home“ to the new visual and digital formats. The general objective is based on demonstrating that Graphic Design applied through the areas of knowledge Identity, Persuasive and Information Design aimed at parents and caregivers, can contribute to their knowledge of adequate nutritional and alimentary education to prevent or treat childhood anemia in children under three years of age. Likewise, the research is exploratory and the approach used is mixed. Regarding the population, this was made up of 55 people where 47 were parents with minor children and eight users who wanted to know what foods they could consume and combine to strengthen their immune system. Surveys were applied to discover and gather their opinions and comments. As a solution, the creation of a digital manual with the guidelines to be followed by the Wawa Food brand for publications on nutrition and food education is proposed. This proposal is made based on the results obtained and the need to inform and educate parents, as well as to allow the brand to maintain a graphic unit. In conclusion, the response obtained from the surveyed users was positive, because 98.2% consider the information present in the pieces made to be of interest to them and 90.9% believe that they are understandable and legible.
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