Bibliographic citations
Tobalina, D., (2021). Propuesta de estrategias visuales para fomentar el consumo en las ferias itinerantes del programa Surco Emprende [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657247
Tobalina, D., Propuesta de estrategias visuales para fomentar el consumo en las ferias itinerantes del programa Surco Emprende [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657247
@misc{renati/396847,
title = "Propuesta de estrategias visuales para fomentar el consumo en las ferias itinerantes del programa Surco Emprende",
author = "Tobalina Garcia, Daniela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This study analyzed the roles that itinerant fairs and markets in Lima, Peru play in driving economic recovery in the context of COVID-19. We inquired about the development and functioning of the fair industry and analyzed new ventures that have arisen to respond to market and employment needs during the pandemic. We researched state initiatives related to fairs and markets at a national level to offer support, solutions and opportunities to people who might need a space to sell their products. We focused our work on itinerant fairs at the municipal level, particularly in the Municipality of Surco. Specifically speaking, the research and concept focused on the evolution of"Itinerant Fairs: Surco Emprende". We searched for information regarding how these endeavors got off the ground; how they work; and what they contribute to society. The study also delved into areas for improvement. We also studied the customer pool that these fairs target to determine how they can use graphic design to better promote their product drive sales; and ensure success. Our primary objective is to increase turnout. We prepared a comprehensive visual system that explores the use of diverse materials and graphic elements to create pertinent and innovative proposals that can be easily adapted to generate a larger impact.
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