Bibliographic citations
Mil, W., Saco, A., Mertz, J., Coello, M. (2018). Una forma más amigable de conservar los momentos más importantes de tus hijos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656932
Mil, W., Saco, A., Mertz, J., Coello, M. Una forma más amigable de conservar los momentos más importantes de tus hijos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/656932
@misc{renati/396447,
title = "Una forma más amigable de conservar los momentos más importantes de tus hijos",
author = "Coello Salaverry, Milagros",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The purpose of this thesis is to conduct research and analysis about the business project "Baby's Memories" and evaluate aspects such as the environment, target market, the entire operating and financial system of the company. We also highlight the importance of preparing this business plan to have a high probability of success in the company and that allows us to incorporate innovation in all the processes designed. All the results obtained in the present research work that we will find in the financial statements will allow us to allow investors and shareholders to make the best and most accurate financial decisions. In the first chapter, the integral analysis of the business in all its dimensions is observed and it allows us to know the main strengths and weaknesses for the elaboration and design of the strategies that will be applied. Then we analyze the target market to which our product is oriented, identifying the different characteristics it presents in order to satisfy the needs and generate value in them. On the other hand, we elaborate a marketing plan that establishes the forms and actions that we will take to achieve the stated strategic objectives and in which way the personalization of our product can generate the added value that characterizes us. Fourth, there is the financial part that allows us to analyze the projected financial statements in order to know the most relevant indicators such as the VAN, TIR, WACC, COK among others. Finally we find the conclusions of the project that respond to each objective set by the company.
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