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Flores, M., Pozo, J., Rodriguez, S., Rojas, A., Villaseca, J. (2021). Proyecto Healthy Box [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656840
Flores, M., Pozo, J., Rodriguez, S., Rojas, A., Villaseca, J. Proyecto Healthy Box [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656840
@misc{renati/396337,
title = "Proyecto Healthy Box",
author = "Villaseca Aparicio, Jimena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Proyecto Healthy Box
Other Titles: Healthy Box Project
Authors(s): Flores Corrales, Marco Antonio; Pozo Gomero, José Alonso; Rodriguez Muñante, Sofia Alejandra; Rojas Zúñiga, Arianna Belen; Villaseca Aparicio, Jimena
Advisor(s): Zavala Lúcar, Christian Enrique
Keywords: Aplicativo móvil; Vida saludable; Estilo de vida; Productos saludables; Mobile application; Healthy life; Lifestyle; Healthy products
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 9-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Debido a la coyuntura actual causada por el COVID-19, surge en el consumidor una tendencia de optar por un estilo de vida más sano generando cambios en muchos aspectos dentro de su rutina habitual. Algunos de los cambios más importantes fueron realizar ejercicios en casa tras las restricciones impuestas por el gobierno y alimentarse de manera saludable dejando de lado aquellos productos que son perjudiciales para la salud. En consideración al aumento de esta tendencia es que se realizó la investigación para brindar un servicio que permita mejorar, promover y mantener un estilo de vida saludable.
De esta manera, "Healthy Box" nace siendo una idea de negocio biosaludable y eficaz que busca ser el intermediario para las empresas del sector saludable, ofreciendo un servicio de delivery con variedad de productos, a hombres y mujeres de 18 a 45 años del NSE AB que quieran mantener o deseen iniciar un estilo de vida más saludable. Por otro lado, para comprobar la viabilidad y la intención de adquirir nuestro servicio, se realizaron diferentes experimentos. Después del análisis realizado se obtuvo que, con una inversión total de S/.79,427, en el primer año de operaciones, la utilidad neta será de -S/.29,651.66, para el segundo año de S/.153,989.26 y para el tercer año de S/.166,694.79. Finalmente, la inversión del proyecto puede ser recuperada en el tiempo establecido y se produjo un VAN S/.122,504.55, el cual demuestra la rentabilidad del negocio.
Due to the current situation caused by COVID-19, there is a trend among consumers to opt for a healthier lifestyle, generating changes in many aspects of their daily routine. Some of the most important changes were to exercise at home after the restrictions imposed by the government and to eat in a healthy way, leaving aside those products that are harmful to health. In consideration of the increase of this trend is that the research was conducted to provide a service to improve, promote and maintain a healthy lifestyle. Therefore, "Healthy Box" was born as a bio-healthy and effective business idea that seeks to be the intermediary for companies in the healthy sector, offering a delivery service with a variety of products to men and women from 18 to 45 years of age from the AB socioeconomic level who want to maintain or wish to start a healthier lifestyle. On the other hand, in order to test the feasibility and the intention to acquire our service, different experiments were carried out. The analysis showed that, with a total investment of S/. 79,427, in the first year of operations, the net profit will be -S/.29,651.66, for the second year S/.153,989.26 and for the third year S/.166,694.79. Finally, the project investment can be recovered in the established time and produced an NPV of S/.122,504.55, which demonstrates the profitability of the business.
Due to the current situation caused by COVID-19, there is a trend among consumers to opt for a healthier lifestyle, generating changes in many aspects of their daily routine. Some of the most important changes were to exercise at home after the restrictions imposed by the government and to eat in a healthy way, leaving aside those products that are harmful to health. In consideration of the increase of this trend is that the research was conducted to provide a service to improve, promote and maintain a healthy lifestyle. Therefore, "Healthy Box" was born as a bio-healthy and effective business idea that seeks to be the intermediary for companies in the healthy sector, offering a delivery service with a variety of products to men and women from 18 to 45 years of age from the AB socioeconomic level who want to maintain or wish to start a healthier lifestyle. On the other hand, in order to test the feasibility and the intention to acquire our service, different experiments were carried out. The analysis showed that, with a total investment of S/. 79,427, in the first year of operations, the net profit will be -S/.29,651.66, for the second year S/.153,989.26 and for the third year S/.166,694.79. Finally, the project investment can be recovered in the established time and produced an NPV of S/.122,504.55, which demonstrates the profitability of the business.
Link to repository: http://hdl.handle.net/10757/656840
Discipline: Administración y Negocios Internacionales; Administración y Recursos Humanos
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Recursos Humanos
Register date: 30-Jul-2021
This item is licensed under a Creative Commons License