Bibliographic citations
Alayo, C., Ayala, A., Callata, X., López, G., Santamaria, W. (2021). Desarrollo de una tienda online de merchandise fan made de artistas musicales “Golden Store” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656838
Alayo, C., Ayala, A., Callata, X., López, G., Santamaria, W. Desarrollo de una tienda online de merchandise fan made de artistas musicales “Golden Store” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656838
@misc{renati/396325,
title = "Desarrollo de una tienda online de merchandise fan made de artistas musicales “Golden Store”",
author = "Santamaria Criollo, Wendy Loana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This work has been prepared to know and evaluate the viability and scalability of the business model called "Golden Store". This is a virtual venture that is dedicated to the design, purchase, and sale of items. Golden Store is aimed at fans of One Direction and BTS, who are the main consumers of the brand. In other words, Golden is responsible for offering articles and garments that have an eye-catching design for its customers, thus making them able to identify with their favorite artist, and express their musical tastes, by the product. This project arose for two fundamental reasons. On the one hand, Golden was born because of a problem identified by three members of the team, who identify themselves as fans of the musical groups of said musical groups. They agreed that original merchandise items are expensive for customers and take months to arrive in the country. Likewise, they recognized that in the virtual merchandising platforms they did not find the diversity of designs that they wanted, being these repetitive and without originality. To verify this, interviews were conducted with different fans of One Direction and BTS, thus knowing the reasons for their dissatisfaction with the purchase of the merch items. Consequently, Golden emerges as a "From fans to fans" venture that seeks to increase the recognition and preference of the brand by addressing their unmet needs by offering an enjoyable and reliable shopping experience.
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