Bibliographic citations
Álvarez, A., Benites, M., Flores, L., Mont, E. (2021). Plan de negocios de una empresa comercializadora de granos andinos para el segmento NSE C de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656742
Álvarez, A., Benites, M., Flores, L., Mont, E. Plan de negocios de una empresa comercializadora de granos andinos para el segmento NSE C de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656742
@mastersthesis{renati/396240,
title = "Plan de negocios de una empresa comercializadora de granos andinos para el segmento NSE C de Lima Metropolitana",
author = "Mont Farfán, Eugenia Mercedes",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This business plan seeks to evaluate the feasibility for the creation of a commercial company for conventional Andean grains, mainly quinoa, kiwicha, tarwi and cañihua, which will enter the market with the brand “Grandino”. So, the analysis of the macro and microenvironment was carried out to evaluate the conditions, the business opportunity and the attractive of the market. To better understand the consumer, a survey has been carried out, which allowed to conclude that there is willingness and interest in the consumption of Andean grains; and it facilitated the definition of various aspects related to the business model. As a competitive advantage, Grandino will offer products that meet current food needs, with the attributes of being nutritious and at the best price. For the launch, the actions will focus on generating knowledge and trust in our brand and products, and that our target audience verifies the quality / price factor of our offer. Grandino’s management seeks to be agile and modern, so the conditioning of the products, the transportation and the distribution will be outsourced, focusing on the commercial objectives for the positioning of the brand in the market of Lima City. In general, and after evaluating the demand and the operational, commercial, economic, and financial viability, it is a business opportunity with adequate profitability levels, which serves an expanding market, on which this initiative can start its activity.
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