Bibliographic citations
Urbina, V., (2020). E-loyalty, e-trust, e-satisfaction y website quality en relación a la intención de compra en la moda deportiva [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656044
Urbina, V., E-loyalty, e-trust, e-satisfaction y website quality en relación a la intención de compra en la moda deportiva [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/656044
@misc{renati/395612,
title = "E-loyalty, e-trust, e-satisfaction y website quality en relación a la intención de compra en la moda deportiva",
author = "Urbina Heredia, Valeria",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
With the increase in online purchases, the sportswear category has decided to use this channel to maintain the consumer-brand relationship. In consequence, brands in this category need to know which variables they should consider when developing strategies that allow them to preserve this relationship. The objective of this study is to examine the relationship between e-loyalty, e-trust, e-satisfaction and website quality in the purchase intention of the Peruvian consumer in the sportswear category. Brands in this category must understand customer expectations regarding online shopping to attract new customers and retain existing customers.
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