Bibliographic citations
Gómez, E., Llosa, N. (2021). Factores que se relacionan con la calidad de servicio en salones de belleza de magdalena del mar [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655790
Gómez, E., Llosa, N. Factores que se relacionan con la calidad de servicio en salones de belleza de magdalena del mar [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655790
@misc{renati/394921,
title = "Factores que se relacionan con la calidad de servicio en salones de belleza de magdalena del mar",
author = "Llosa Galvez, Nery Ernesto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of this research is to determine the factors that influence the quality of service in beauty salons in Magdalena del Mar. The current reality in the field of beauty, both in beauty salons and beauty products, has been growing considerably in the Peruvian market. That is why companies have to carry out differentiating strategies so that they can position themselves in this disruptive and innovative market. Also, in this research, some information gathering instruments have been used, such as interviews with experts, surveys of end clients, and field work, which together made it possible to determine the factors that influence the quality of service in beauty salons. Likewise, the SPSS statistical data package has been used to process the data obtained in this research, since at the beginning 5 factors that influence the quality of service in beauty salons were proposed, which were later summarized into two factors, which is detailed in later chapters. The contribution of this research is to help future entrepreneurs and owners of beauty salon chains to guarantee an optimal quality of service in their businesses.
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