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Aliaga, J., Azañero, F., Curasco, J., Soto, J., Trelles, S. (2020). Compralow [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655351
Aliaga, J., Azañero, F., Curasco, J., Soto, J., Trelles, S. Compralow [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655351
@misc{renati/394573,
title = "Compralow",
author = "Trelles Lara, Sandra Gabriela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Compralow
Authors(s): Aliaga Cabanillas, Jackeline Karol; Azañero Rojas, Franz; Curasco Curasco, Julissa; Soto Marín, Jessica; Trelles Lara, Sandra Gabriela
Advisor(s): Balbuena Horvath, Roberto
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 6-Dec-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El estudio realizado por ComSCore para la firma internet media service (IMS), nos indica que nueve de cada diez usuarios de este sector poseen un celular. A raíz de esta información podemos observar que muchas personas requieren de algún tipo de aplicación que sea de ayuda para su uso diario.
En el siguiente proyecto se ha decidido desarrollar una plataforma de comercio electrónico que ayude a los bodegueros a realizar ventas virtuales y además que cuenten con opción a delivery. Con el objetivo de llegar a más clientes, incrementar las ventas y hacerse más conocidos.
La pandemia Covid 19 ha generado cambios en los estilos de vida de las personas y como resultado los clientes han dejado de tener contacto directo con las bodegas por el temor al contagio de este virus, los clientes desean evitar las aglomeraciones e ir a una tienda a comprar. Es por eso que Compralow se crea para brindar una solución a los problemas de los bodegueros, incrementando sus ventas de manera exponencial y con eficiencia.
Compralow, como empresa de servicio, presenta viabilidad financiera en su ejecución, rentabilidad estable y en ascenso en el transcurso de vida y maduración del proyecto y será la alternativa fácil y sencilla que va a impulsar las ventas de los bodegueros.
The study carried out by ComSCore for the internet media service (IMS) firm, indicates that nine out of ten users in this sector own a cell phone. As a result of this information we can observe that many people require some type of application that is helpful for their daily use. In the following project, it has been decided to develop an electronic commerce platform that helps storeowners to make virtual sales and also have the option of delivery. With the aim of reaching more customers, increasing sales and becoming more known. The Covid 19 pandemic has generated changes in people's lifestyles and as a result customers have stopped having direct contact with stores for fear of contagion of this virus, customers want to avoid crowds and go to a store to to buy. That is why Compralow was created to provide a solution to the problems of winemakers, increasing their sales exponentially and efficiently. Compralow, as a service company, presents financial viability in its execution, stable and increasing profitability throughout the life and maturity of the project and will be the easy and simple alternative that will boost the sales of the storeowners.
The study carried out by ComSCore for the internet media service (IMS) firm, indicates that nine out of ten users in this sector own a cell phone. As a result of this information we can observe that many people require some type of application that is helpful for their daily use. In the following project, it has been decided to develop an electronic commerce platform that helps storeowners to make virtual sales and also have the option of delivery. With the aim of reaching more customers, increasing sales and becoming more known. The Covid 19 pandemic has generated changes in people's lifestyles and as a result customers have stopped having direct contact with stores for fear of contagion of this virus, customers want to avoid crowds and go to a store to to buy. That is why Compralow was created to provide a solution to the problems of winemakers, increasing their sales exponentially and efficiently. Compralow, as a service company, presents financial viability in its execution, stable and increasing profitability throughout the life and maturity of the project and will be the easy and simple alternative that will boost the sales of the storeowners.
Link to repository: http://hdl.handle.net/10757/655351
Discipline: Administración de Empresas; Administración y Finanzas; Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Administración y Finanzas; Bachiller en Marketing
Register date: 7-Apr-2021
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