Bibliographic citations
Tocci, D., (2020). Valores y creencias que adoptan los jóvenes de los contenidos audiovisuales de los Influencers Lifestyle [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655236
Tocci, D., Valores y creencias que adoptan los jóvenes de los contenidos audiovisuales de los Influencers Lifestyle [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655236
@misc{renati/394506,
title = "Valores y creencias que adoptan los jóvenes de los contenidos audiovisuales de los Influencers Lifestyle",
author = "Tocci Ghitis, Daniela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This paper analyzes the values and beliefs adopted by young people about the audiovisual content of Lifestyle influencers on Instagram. The purpose of this study is to identify the values and beliefs adopted by Lifetstyle influencers on Instagram. In order to do this, an analysis of audiovisual content of engagement rate and who are also sponsors of different brands on Instagram will be carried out. An interview with young people from 17 to 25 years of age, residents of Lima and consumers of the content of the above mentioned influencers, will also be held.
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