Bibliographic citations
Páucar, M., (2020). Experiencia de compra de madres de familia en los supermercados ante la ley de plásticos N° 30884 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655213
Páucar, M., Experiencia de compra de madres de familia en los supermercados ante la ley de plásticos N° 30884 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655213
@misc{renati/394440,
title = "Experiencia de compra de madres de familia en los supermercados ante la ley de plásticos N° 30884",
author = "Páucar Silva, María del Carmen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In 2019, a law was enacted in Peru that would change consumer habits, Plastics Law N ° 30884, which seeks to reduce the excessive use of plastic bags that are delivered in supermarkets, department stores, markets, and warehouses. This law gave a change in the way consumers buy, for which, an empathic and clear communication was needed for customers of what this transition would be like by not delivering bags and ensuring that their shopping experience would not be affected. This work analyzes how the shopping experience of the mothers who consume the most in the supermarkets of Metropolitan Lima was, during the application of the law, regarding the communication of each establishment, and how it influenced the perception they have of them. A phenomenological study was carried out, with a data collection technique of a semi-structured interview with 15 mothers.
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