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Cochella, G., Córdova, R., Flores, L., García, D., Gálvez, G. (2020). TÉ HANA [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655152
Cochella, G., Córdova, R., Flores, L., García, D., Gálvez, G. TÉ HANA [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655152
@misc{renati/394430,
title = "TÉ HANA",
author = "Gálvez Velásquez, Gean Pierre",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: TÉ HANA
Authors(s): Cochella Santillan, Gianmarco; Córdova Reyes, Reynaldo Luis; Flores Olivera, Luis Miguel; García Pastrana, Daniela; Gálvez Velásquez, Gean Pierre
Advisor(s): Lizarzaburu Bolaños, Juan Carlos Orlando
Keywords: Productos artesanales; Creación de empresas; Plan de negocios; Handmade products; Business creation; Business plan
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 9-Nov-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Actualmente, las personas desean cambiar su estilo de vida, al ser más “saludables”; esto conlleva muchos cambios, entre los cuales se encuentra el consumo de infusiones. A partir de un estudio realizado en el año 2019 por la empresa de Investigación de Mercados Euromonitor, se identificó que la valorización del mercado de bebidas calientes en Perú, se encuentra en 134.8 millones de dólares; en este mercado se encuentran las infusiones. Este indicador refleja que hay oportunidad de crecimiento; por lo cual se deberían aprovechar todas las plantas medicinales oriundas de nuestro país para la producción de infusiones.
De esta manera, se plantea la idea de negocio “Té Hana”, un negocio dedicado a producir infusiones 100% artesanales de plantas medicinales oriundas del Perú, como Muña, Matico y otras producidas netamente en la zona del Perú. Las propiedades de las plantas son beneficiosas para la salud.
El proyecto tiene como objetivo desarrollar una idea de negocio rentable y en futuro lograr el posicionamiento de la marca en el mercado; aunque este tenga un alto nivel de competitividad. Nos planteamos la meta de lograr la diferenciación, para obtener esa ventaja y desarrollar la marca a lo largo de los años.
Currently, people are starting to change their lifestyle, choosing the ‘Healthy lifestyle’ trend. It leads to many different options, such as the increase in the consumption of herbal teas or infusions. If we take a look at a study made in 2019 by Euromonitor, which is a market research company, they stated that the current market worth is 134.8 million dollars, this is where our product, infusions, are categorized. It reveals that there is a lot of business opportunity in the mentioned market. And taking into account that Peru is a very biodiverse country with plenty of medicinal herbs, this should be an even greater business opportunity. Hence, we are proposing a business idea called “Té Hana” dedicated to producing 100% natural Peruvian handmade medicinal infusions, just as Muña, Matico, and so on. We are committed to a high standard product that is beneficial to the wellness of the consumer. This project has as its main objective to develop a profitable business model and, thinking forwards to the future, be able to get to the top of mind of our main consumers with a high level of competitiveness in a very diverse market. To accomplish this, we are mainly focusing on differentiating our product from the rest.
Currently, people are starting to change their lifestyle, choosing the ‘Healthy lifestyle’ trend. It leads to many different options, such as the increase in the consumption of herbal teas or infusions. If we take a look at a study made in 2019 by Euromonitor, which is a market research company, they stated that the current market worth is 134.8 million dollars, this is where our product, infusions, are categorized. It reveals that there is a lot of business opportunity in the mentioned market. And taking into account that Peru is a very biodiverse country with plenty of medicinal herbs, this should be an even greater business opportunity. Hence, we are proposing a business idea called “Té Hana” dedicated to producing 100% natural Peruvian handmade medicinal infusions, just as Muña, Matico, and so on. We are committed to a high standard product that is beneficial to the wellness of the consumer. This project has as its main objective to develop a profitable business model and, thinking forwards to the future, be able to get to the top of mind of our main consumers with a high level of competitiveness in a very diverse market. To accomplish this, we are mainly focusing on differentiating our product from the rest.
Link to repository: http://hdl.handle.net/10757/655152
Discipline: Administración y Marketing; Administración y Negocios Internacionales; Contabilidad y Administración
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing; Bachiller de Administración y Negocios Internacionales; Bachiller de Contabilidad y Administración
Register date: 26-Mar-2021
This item is licensed under a Creative Commons License