Bibliographic citations
Jerí, A., Quiñones, A. (2020). Valor percibido, riesgo verde y confianza verde en relación a la intención de compra de productos green [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655196
Jerí, A., Quiñones, A. Valor percibido, riesgo verde y confianza verde en relación a la intención de compra de productos green [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655196
@misc{renati/394421,
title = "Valor percibido, riesgo verde y confianza verde en relación a la intención de compra de productos green",
author = "Quiñones Roy, Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The following paper is focused on measuring how the variables of: green perceived value, green risk, green trust and green satisfaction affect the consumer's or final buyer's purchase intention. The objective is to analyze the variables green trust, perceived green value and green risk, to see how to verify purchase intention, analyze groups that consume "green" products in supermarkets or groups that look for green products in natural stores, the category we want to analyze it is personal hygiene, since there are both in the two types of store. In order to know the reasons for the consumer's purchase intention. We have decided to carry out this research with young people between 18 and 35 years old who follow a healthy lifestyle and like to be informed about all the actions that brands do with respect to the environment.
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