Bibliographic citations
Alcántara, D., (2020). Análisis narrativo audiovisual de los videoclips de reggaetón de Karol G desde un enfoque de género [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655178
Alcántara, D., Análisis narrativo audiovisual de los videoclips de reggaetón de Karol G desde un enfoque de género [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655178
@misc{renati/394323,
title = "Análisis narrativo audiovisual de los videoclips de reggaetón de Karol G desde un enfoque de género",
author = "Alcántara Segura, Dámaris Beatriz",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Since the success of the song "Despacito" by Luis Fonsi & Daddy Yankee, the urban reggaeton genre has been gaining more presence in Spanish-speaking countries. Just as this musical genre has become internationally popular, various movements have arisen in favor of gender equality and the defense of women's rights, and at the same time new reggaeton singers appeared who excelled in showing female empowerment both in the lyrics of the songs as in the music video clips. Therefore, this work is an audiovisual narrative analysis of Karol G's reggaeton video clips between 2017 and 2019 from a gender perspective to explain the representation of women in video clips as audiovisual and advertising products with high musical diffusion. From an interpretative paradigm and a qualitative approach, a case study is proposed applied to the artist's six most viewed video clips on YouTube released between 2017 and 2019. It is proposed to analyze three categories related to narrative and art direction from an approach of gender; character profile, actions and context.
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