Citas bibligráficas
Chavez, A., Merino, E., Tapia, A., Torres, G., Vilcapoma, D. (2020). Proyecto de negocio cervecero “Beer Maker” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655108
Chavez, A., Merino, E., Tapia, A., Torres, G., Vilcapoma, D. Proyecto de negocio cervecero “Beer Maker” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655108
@misc{renati/394255,
title = "Proyecto de negocio cervecero “Beer Maker”",
author = "Vilcapoma Zavala, Daniela Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Objective: Investigate and implement a sustainable craft beer business project for people between 18 and 50 years of age of socioeconomic status A and B who live in modern Lima. Said project is a for-profit business for which cash is received from clients as proof that the project has been satisfactory and ready to start; Method: Quantitative and qualitative study to determine the level of public acceptance through experiments that support our project. Additionally, target audience interviews and a market size study were conducted to find out the segment number. Finally, the projection of the project over 3 years was proposed to determine the scalability of the business in order to meet the objectives set in relation to operations, human resources, marketing, corporate social responsibility and the financial part of the project; Results: By carrying out the experiments and the concierge, it was possible to validate our assumptions and start the sale of the beers. In addition, the acceptance of the brand in people was the best which had an impact on a scalable business; Conclusions: It is synthesized that the project including the topics addressed in the course to carry out the work, the experiments, very useful to have a study support, the work group, distribution of each action to be carried out, and the clients, with who the interaction and communication will follow after the course to undertake the project.
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