Bibliographic citations
Candelario, F., Ochoa, J., Ulloque, L., Vargas, A., Vargas, B. (2020). Estudio de viabilidad de un gimnasio virtual personalizado de entrenamiento con asesoría nutricional y tienda online de artículos deportivos – Profit Gym [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655098
Candelario, F., Ochoa, J., Ulloque, L., Vargas, A., Vargas, B. Estudio de viabilidad de un gimnasio virtual personalizado de entrenamiento con asesoría nutricional y tienda online de artículos deportivos – Profit Gym [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655098
@misc{renati/394244,
title = "Estudio de viabilidad de un gimnasio virtual personalizado de entrenamiento con asesoría nutricional y tienda online de artículos deportivos – Profit Gym",
author = "Vargas Zambrano, Babsy Helen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The current project reflects the development of a business idea proposed by a group of students from the Peruvian University of Applied Sciences (UPC). Each of the skills acquired by each member during the course of the race were put into practice at work. The first point was to recognize the problem at the current juncture, the population needs to stay longer at home and fight the COVID-19 virus; because the contagion rate is not controlled. The medical community also reported the importance of maintaining a healthy life to maintain an organism fit to reduce the impact of the virus. For this reason, we develop a service so that people have access to benefits that allow them to maintain a healthy life from home without having to expose themselves on the street. The target audience selected was people aged 18 to 50 years of age from the NSE A - B, belonging to Lima Modern. Profit Gym was therefore founded, a web platform that offers comprehensive training plans and nutrition consulting together; accompanied by a virtual store that offers complementary products to achieve the goal of each user. For the achievement of the above, a previous analysis was carried out for the development of strategies that includes the Marketing Plan, Operations Plan, Financial Plan, Human Resources Plan and Social Responsibility Plan for the evaluation of the business and implementation of the project successfully.
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