Bibliographic citations
Ramirez, O., Rodríguez, M., Zeballos, M. (2021). Plan de negocios para un centro de belleza integral en el distrito de San Borja [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654999
Ramirez, O., Rodríguez, M., Zeballos, M. Plan de negocios para un centro de belleza integral en el distrito de San Borja [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/654999
@mastersthesis{renati/394167,
title = "Plan de negocios para un centro de belleza integral en el distrito de San Borja",
author = "Zeballos Elliot, Maria del Pilar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
There are aesthetic, cosmetic and beauty centers in the city of Lima focused on providing physical well-being, in addition, nutrition and psychotherapy clinics that prepare a program for each patient. However, companies that provide integral solutions: physical, nutritional and life coaching well-being in one place are not detected. This business plan proposes to implement an integral beauty center that will start from a coach's diagnosis. Some services will be offered, from life coaching, aesthetic treatments, cosmetics and nutrition, with the goal that clients find balance with a integral scope. The source of income will be generated by the consideration of the services provided, as well as by the sale of skin products, offering different kind of payment. Based on the financial analysis performed, it is considered a viable business. The total investment will be S /. 774,695.00, generating a NPV of S /. 553,447, an IRR of 43.25%, COK of 13.91%, the Rate of return is 2.03 with a payback of 3.11 years. Without prejudice to the above, it is necessary to mention that the analysis of this project was done before the start of the COVID-19 pandemic, so its impact is not being considered. It should be noted that, once this crisis has been overcome, the study should be updated to measure the effects and variants.
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