Bibliographic citations
Viera, F., (2020). Impacto del manejo de comunicación organizacional por supermercados en la percepción del consumidor durante el COVID-19 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654935
Viera, F., Impacto del manejo de comunicación organizacional por supermercados en la percepción del consumidor durante el COVID-19 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654935
@misc{renati/394104,
title = "Impacto del manejo de comunicación organizacional por supermercados en la percepción del consumidor durante el COVID-19",
author = "Viera Carrión, Favio Adolfo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Due to the expansion of the COVID-19 in Peru, supermarkets suffered a great economic impact on their operations, being forced to adapt to the new health and protection measures established by the WHO and the Peruvian State to continue with their operations. Supermarkets such as Wong, Metro, Tottus and others, had to implement new organizational communication strategies in order for their own employees to adopt the new security protocols and thus prevent them from being infected or spreading the virus. Another objective that organizational communication seeks to resolve in these times is to mitigate negative perceptions and emotions that the situation may have caused in the customer and replace them with good shopping experiences. The main purpose of this article is to analyze the final perception that customers have about the management of organizational communication and the security measures that were implemented by various supermarkets during the period of social isolation and state of emergency in Peru. To meet this objective, data collection will be used through 15 interviews to determine whether consumers' perceptions and shopping experiences on the actions of supermarkets are positive or negative.
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