Bibliographic citations
Berrospi, I., Gallarday, B., Mantilla, A., Peralta, M., Yñigo, C. (2020). Qara Sumaq: emprendimiento de mascarilla facial a base de arcillas cosméticas y agar agar [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654797
Berrospi, I., Gallarday, B., Mantilla, A., Peralta, M., Yñigo, C. Qara Sumaq: emprendimiento de mascarilla facial a base de arcillas cosméticas y agar agar [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654797
@misc{renati/393838,
title = "Qara Sumaq: emprendimiento de mascarilla facial a base de arcillas cosméticas y agar agar",
author = "Yñigo Peralta, Clodoaldo Kevin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In the present work, a business plan for facial masks based on clays and agar agar was executed, created by five students from the Business School of the Peruvian University of Applied Sciences (UPC). The project was developed based on the need for women to find cosmetic products with natural ingredients that do not contain chemicals that can damage their skin and that are friendly to the environment. When analysing the beauty market, we could see that the growth of this sector is constant and the trend to consume natural beauty products is growing. After evaluating the needs of our target audience, we developed the formulas for the three versions of masks, using natural inputs that fulfil different functions such as purifying, regenerating and deeply cleansing the skin. The objective of this project is to be able to commercialize them. At the end of our sales project, the different budget plans for the HR, operations, marketing and Corporate Social Responsibility areas will be analysed to have a projection of what we need to carry out our business idea. In addition, to better examine our model, the total project was evaluated to see if it would generate value and if it is profitable. With this, we will be able to know if it is acceptable to invest in it or in any case, learn and create new business ideas. Therefore, the objectives set out in this project have been fully achieved, as well as the data found facilitated their achievement.
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